Pool manufacturer Steinbach profited from the crisis

Relaxation at home was much desired. © Stock PK – stock.adobe.com

They do exist, the beneficiaries of lockdowns and being forced to stay at home. For example, the Schwertberg pool manufacturer Steinbach.

Thanks to the increased need for relaxation at home, the company was able to increase its sales by 35 percent to more than 130 million euros in the past 2020 financial year.

This is far from being the end of the flagpole. For this year it is expected to break the 200 million euro sales mark.

Above-ground pools, whirlpools and solar showers are particularly popular, reports managing director Horst Lauß.

Benefit from the crisis with around 300 employees

With around 300,000 pools sold, the demand for above-ground pools at Steinbach has doubled in the past three years, it says in retrospect.

With a continuous increase in sales and an export rate of 80 percent, the company is one of the largest pool providers in Europe, it is emphasized.

Steinbach, which employs 300 people, is currently building a new office building that is to be occupied in November.

“We are very grateful that we are one of the companies that got through the crisis well due to the good order situation and the changed consumer behavior of the Austrians”, says managing director Lauß happily, to develop the company further and to use the time for innovations.

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