“Over 13 thousand admissions in 3 concerts in July in Taormina. 30% of ticket sales abroad”

Nuccio La Ferlita

For the Italian and international live music sector, Sicily has unanimously become a reference point, with a growing trend of the live entertainment audience, tourists and non-tourists who choose Taormina, Syracuse, Catania, Zafferana and other prestigious venues for live a real experience. This is confirmed by the trend of sales from abroad and from the rest of Italy, with the consequent economic impact on the whole Sicilian territory.


“In just 3 shows performed by Puntoeacapo in July at the Ancient Theater of Taormina – explains Nuccio La Ferlita, promoter and director of the Puntoeacapo agency – over 13 thousand admissions were recorded, with 30% of sales abroad, flows recorded in particular from Europe and North America, brought by event concerts such as Simple Minds, The Smile and Paolo Nutini. The rest of the paying public comes from the main cities of Italy. 73% cross the boot, tracing large cities such as Milan, Turin, Bologna, Bari, Reggio Calabria. The incoming in the island recorded an increase in the induced calculated 5 times higher than that of the proceeds generated by the sale of tickets. Attendance that translates into numbers and percentages, also in terms of receipts for the city of Taormina and the Sicilian Region through the Naxos Taormina Archaeological Park ”.


“Syracuse is no less important: the musical tourist, Italian and foreign, is high-end, interested in a quality use of the places and the territory and who also travels out of season. He invests in quality experiences, frequents restaurants and shops, thus moving the local economy and producing an important economic induced. The most recent example is that of Claudio Baglioni’s two concerts, held on July 15 and 16 at the Greek Theater in Syracuse. In these two days, as in those immediately preceding and following, there was no hotel or other free accommodation facility in the city and in the neighboring areas, the same thing for reservations in the restaurant business. This too translates into numbers and earnings for Syracuse and for the Neapolis Archaeological Park in whose coffers around 25 thousand will be collected in just two days of show. Our suggestion is that part of these entrances be used for the restoration and conservation of these wonderful places. The show that contributes to conservation and protection “.

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“The concert season at the Bellini Garden, promoted by the Municipality of Catania for the Catania Summer Fest, brought the live musical show back to the heart of the city.

So not only concert coffee, pubs, museum visits, aperitifs and pleasant walks in the center but also the unique experience of a concert: according to the ranking drawn up by eDreams Catania will be the most visited city during the month of August 2022, also the sector of live show has given its contribution, given that for the two concerts of Blanco (almost 20 thousand admissions) as much as 70% of sales are from outside Catania and the rest of Italy (only from Sicily they came from all the provinces of Sicily). Encouraging data are also the shows of Litfiba (which reached 6 thousand admissions), Caparezza (with 7500 attendance), Fabri Fibra with 5 thousand admissions, to mention the most recent, always at the Villa Bellini in Catania. All this took place without criticality, with a view to collaboration for common protection and for the purposes of the ordinary performance of the shows: in such a difficult moment for the city of Catania, a special thanks goes to the Municipality of Catania and all its staff. , to the Maintenance Office, to the offices for the maintenance of the public green of the Bellini Garden, to the technical and bureaucratic offices, to the Municipal Police Corps, who have carried out an important job and worked hard contributing to the success of the shows “.


“In Zafferana there is a growing trend of tourists from live entertainment who choose the town of Etna and the Falcone Borsellino Amphitheater for the artistic proposal. The programming never stopped, not even in the two years of the Covid emergency, demonstrating the constant quality of the location reference and of the whole district. Thousands of people, many of these tourists, recognize in Zafferana the special opportunity to live a unique experience of its kind: find yourself on the slopes of the suggestive Etna volcano and watch the great live music “.

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