November Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute (KBRI) has recently unveiled the brand reputation rankings for variety shows, based on an extensive analysis of consumer participation, interaction, media coverage, community awareness, and viewership. This comprehensive report offers insight into the popularity and influence of some of the most popular variety programs in Korea. Here’s a detailed look into the rankings:

Top 5 Variety Shows in November

1. "Home Alone" – I Live Alone

• Ranking: 1st
• Brand Reputation Index: The crown jewel of the variety show world, "Home Alone" topped the rankings with a significant lead in the brand reputation index.
• Details: The show, renowned for its candid and humorous depiction of everyday life, continues to captivate audiences with its refreshing content and relatable cast.

2. "Three Meals a Day" – Seaside Ranch

• Ranking: 2nd
• Brand Reputation Index: Coming in at number 2, "Three Meals a Day" impressed with a brand reputation index of 5,066,488.
• Details: This cooking and lifestyle variety show has shown incredible consistency, with every episode bringing something new and interesting to the table.

3. "My Little Old Boy"

• Ranking: 3rd
• Brand Reputation Index: Holding onto its spot, "My Little Old Boy" maintained its position with a brand reputation index of 4,639,398 and a notable rise of 24.37 percent.
• Details: The show’s unique celebrity guest installations and clever segments make it a fan favorite, ensuring high engagement rates through novela.

4. "Running Man"

• Ranking: 4th
• Brand Reputation Index: "Running Man" rose to the fourth spot with a 22.52 percent increase in its brand reputation index, now totaling 4,141,682.
• Details: Known for its physical challenges and comedy, "Running Man" keeps viewers on the edge of their seats with exciting challenges and entertaining gimmicks.

5. "2 Days & 1 Night" – Season 4

• Ranking: 5th
• Brand Reputation Index: Rounding out the top five, "2 Days & 1 Night Season 4" showed a 9.38 percent increase, reaching 3,491,232.
• Details: This travel-themed variety show has been a standout, offering viewers a mix of adventure, cultural experiences, and heartwarming connections among the guests.

How the Rankings Were Determined

The rankings were determined through the evaluation of the following indices:

• Consumer Participation: Measuring how actively viewers engage with the shows through interaction on social media, ratings, and discussion forums.
• Interaction: Assessing how frequently shows spark meaningful engagement among fans, such as sharing content, creating fan art, or attending live events.
• Media Coverage: Calculating how much extensive press and media news the shows attract.
• Community Awareness: Analyzing the degree of recognition and popularity within community leisure activities and discussion channels.
• Viewership: Tracking the number of regular and occasional viewers, especially during peak times and special episodes.

These indices collectively provide a well-rounded assessment of the brand reputation of each variety show.

Explore More from the Rankings

For our audience interested in delving deeper into the rankings and exploring new variety shows, here are some highlights from the top 20:

• Knowing Bros (Ask Us Anything)
• Radio Star
• Win or Nothing (A Clean Sweep)
• I Am Solo
• National Singing Contest
• Same Bed, Different Dreams
• Gayo Stage
• The King of Mask Singer
• How Do You Play?
• Immortal Songs
• Stingy
• Shooting Stars (Kick a Goal)
• Boss in the Mirror
• Lovers of Joseon
• Dolsing Fourmen

Each of these shows offers unique entertainment and might surprise you with their engaging content.

Watch the High-Performing Variety Shows

To continue your entertainment experience, click the buttons below to watch these variety shows on Viki:

• Watch "Home Alone" Here: Watch Now
• Watch "Three Meals a Day: Seaside Ranch" Here: Watch Now
• Watch "My Little Old Boy" Here: Watch Now

Don’t miss out on the hottest variety shows in Korea! Start your binge-watching with these top-rated shows and stay tuned for more updates on entertainment trends.

_Update: Check back regularly for more insightful entertainment news and analysis!