Home news OU, Fanatics Partner on New Stadium Retail Store

OU, Fanatics Partner on New Stadium Retail Store

NORMAN – The Oklahoma Sooners and Fanatics, the world leader for licensed sports equipment, has partnered to open The Sooner Shop, the flagship store for OU Athletics, located on the west side of Gaylord Family – Oklahoma Memorial Stadium. The Sooner Shop opens to the public on Friday 5 April at 9 a.m.

Fanatics, which is currently conducting e-commerce for the Sooners through its operation of Shop.SoonerSports.com, will use the updated space to create a seamless omnichannel retail experience for Sooners fans on game day and beyond, giving them consistency between items and a significant number of extensive range of high-quality products, regardless of online shopping, on mobile or in store. With a percentage of sales at OU Athletics, The Sooner Shop is ready to further improve the OU brand and at the same time contribute to a world-class student-sports experience.

Shortly after the end of autumn 2018, Fanatics started demolishing the approximately 19,000 square meters of retail space that was previously occupied by the OU Bookstore. The following three months were spent fully remodeling the existing footprint to transform it into the showpiece shop that exists today. Major projects included removing the ceiling from the fall pans, tearing open the floor covering and reconfiguring the space at a lower level for additional Sooners goods to be housed and exhibited.

"When you partner with a industry expert such as Fanatics in a fan club, you know they are going to deliver a great product," said Joe Castiglione, OU Vice President and Athletics Director.

"We are confident that there is nothing else in the country as it is."
Joe Castiglione

"What the Fanatics team has created in The Sooner Shop goes beyond what we could have hoped for. I am excited for our fans to see the transformation that space has undergone and experience this state-of-the-art from the first hand. We are confident that there is nothing else in the country as it is. "

The normal opening hours of The Sooner Shop are Monday to Friday from 9 a.m. to 6 p.m., Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 5 p.m. The opening times of home football matches depend on the kick-off time.


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