Home news New e-commerce rules Hit Streaming Services?

New e-commerce rules Hit Streaming Services?

We can't be sure. Industry insiders don't think the government intends to pursue things like Netflix, and that applying it to digital news would also require a very strict interpretation. The real objectives of this policy are those that we generally consider as e-commerce markets: the Amazons, the Flipkarts, and you can see them from the rest of the RBI note.

To be honest, this is technically in line with India's long-standing policy of not allowing FDI in multi-brand sales, which is meant to save small traders, Kirana shops and the like. Amazon and Walmart (through Flipkart) were circumventing it by keeping everything online, but this still defeated the purpose of the FDI policy on multi-brand sales: small traders were still affected even though large foreign retailers had no bricks and mortar stores.


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