Netflix's original productions now represent more than half of the new version coming to the platform, figures that illustrate the growing dominance of the streaming services show.
Of all the versions available in the United States that were published in the year up to December 2018, 51% were original, unlike those acquired by the platform.
The share is more than double the 25% recorded in December 2016, indicates the research of the British media analysis company Ampere.
Netflix's original productions now represent more than half of the new version that arrives at the platform, figures that illustrate the growing dominance of the streaming show service (Orange is the New Black, in the sixth series, represents a key title for Netflix)
As Netflix is committed to tightening its grip on the industry, the company is implementing a two-pronged strategy to increase its market share in the form of locally targeted shows and expand the availability of its programming worldwide.
In the UK, Ampere found that 4,600 total titles, both original and acquired, were available in over 15 other Netflix territories worldwide, compared to 3,000 in 2017.
Despite the progress, only 11% of all existing titles on Netflix in the United States are original, which also highlights the volume of productions it has acquired since it undertook to become a streaming service.
Nevertheless, the figure far exceeds the nearest rivals Hulu and Amazon Prime Video, which in their case represent only 1%.
The term "Original" is an expansive term, however. While some original titles are cultivated by a script in the other, others are made in collaboration with third-party producers such as Lionsgate for Orange and New Black and Sony for The Crown.
While Hulu and Amazon Prime Video have made some award-winning titles, most notably The Handmaid's Tale and The Wonderful Ms. Maisel, I'm still lagging behind Netflix in terms of growth.
The figures also highlight Netflix's desire to move towards a self-sufficient model in the light of the Walt Disney Co. which acquired 21st Century Fox in a $ 71 billion declaration of intent.
Disney is ready to launch its Disney + streaming service with a series of popular shows including The Simpsons, Modern Family and some Marvel creations.
Disney is almost certain to withdraw the titles used for the Netflix license in an attempt to stifle the public. The lucrative licensing strategy has generated billions in revenue as users have opted for streaming services based on the titles of the signatures offered. A key example of this is Gray & # 39; s Anatomy (pictured), a significant Netflix project that will be extracted from the platform and launched on Disney +
Disney is almost certain to withdraw the titles used for the Netflix license in an attempt to stifle the public. The lucrative licensing strategy has generated billions of revenue for third-party platforms, as viewers have opted for streaming services based on the titles of the signatures offered.
A key example of this is Gray's Anatomy, a significant Netflix project that will be extracted from the platform and launched on Disney + once the rival streaming service is finally launched.
Meanwhile, WarnerMedia and NBCUniversal are also planning ambitious streaming service launches, which would jeopardize other key Netflix projects such as Friends and The Office.
Ampere estimates that around 30% of Netflix's content comes from major US studios.
Netflix's head of content, Ted Sarandos, said the company has been preparing for the new landscape for several years and has accepted the reality that few titles will be made available in the future.
The figures also highlight Netflix's desire to move towards a self-sufficient model in light of the Walt Disney Co. which acquired 21st Century Fox in a $ 71 billion declaration of intent
He said that while the shows acquired represent "a lot of hours of viewing", he insisted that a ranking of the 25 best or 50 most watched shows per season or series would be a "dominated mainly by Netflix original content brands" list .
"Netflix's strategy is clearly shifting towards a model of self-sufficiency," said Lottie Towler, an Ampere analyst.
"His focus on increasing the proportion of original content in his catalog shows no sign of slowing down – indeed, Ampere's analysis shows that the streaming giant is reaching a point where it produces almost all new and fresh content , while only the older content is licensed.
"This will position Netflix well on the market in the event that other major studios will follow the steps of Fox and Disney and withdraw their content from SVOD services before launching their DTC offer."
The figures come shortly after the sale of 21st Century Fox at Disney.
According to the terms of the agreement, billionaire Rupert Murdoch retains his Fox News Channel and Fox transmission network in the form of Fox Corp, while Disney acquires the 20th Century Fox film and television studios with its treasure trove of popular shows .
"This is an extraordinary and historic moment for us, which will create significant long-term value for our company and our shareholders," said Robert A. Iger, President and CEO of The Walt Disney Company.
"The combination of the wealth of creative content and proven talent of Disney's and 21st Century Fox creates the pre-eminent global entertainment company, well positioned to conduct an incredibly dynamic and transformative."
In an e-mail sent to the staff, Iger thanked the workforce for its "perseverance" before looking to the future and emphasizing the difficult way to go.
He wrote: "I wish I could tell you that the hardest part is behind us; what was closing the deal was the goal, rather than the next goal.
"What lies ahead is the demanding job of uniting our businesses to create a dynamic and global entertainment company with content, platforms and scope to offer industry-defining experiences that will involve consumers of the whole world for generations to come ".
In the future, Disney will depend on the success of Disney + to see it through a turbulent period, as the industry landscape evolves.
April 11th is the date set for the investor's day, which analysts say could be the timing and the price point for the streaming service could be released.
The sale marks the beginning of what probably will prove the most difficult period of Iger's leadership, with an evolving landscape that should entail thousands of layoffs.
Iger acknowledged that there may be some difficult decisions made during the integration process of the two companies, which have some overlapping positions.
He said: "Our integration process will be an evolution, with some companies having an impact more than others. We have already made many critical decisions, but some areas still require further evaluation."
While the company tightens its belt, analysts expect job losses of up to 4,000, according to Variety, north of 5,000 and even up to 10,000, suggests The Hollywood Reporter.
Meanwhile, the sale marks a new era for Murdoch's media business that will now rely heavily on its cable news and sports production for most of its earnings.
Murdoch's other company, News Corp, a previous version of Fox, still retains the family's popular press news and international activities, such as Sky News Australia and influential Wall Street Journal, New York Post and Times publications. of London.