- Apple has introduced its video streaming service Apple TV Plus. In the offer are from autumn on behalf of the Group rotated series and films will be available exclusively.
- Also new is Apple News Plus, a subscription service offering over 300 magazine and newspaper titles – for $ 9.99 a month.
- In the fall, the group also wants to offer the gaming subscription "Arcade".
"We've been making world-class hardware and world-class software for years," said Apple CEO Tim Cook adamantly at the Steve Jobs Theater headquarters in Cupertino. And now you will also offer world-class services. So far, Apple's keynote speeches have been hosted by larger, more expensive iPhones, but there were no new devices on Monday. Instead, some Hollywood greats have introduced the long-awaited video streaming service Apple TV Plus.
For the contents Apple works among other things with the directors Steven Spielberg and M. Night Shyamalan, the actresses Jennifer Aniston and Reese Witherspoon, the Talkmasterin Oprah Winfrey and Bibo from the Sesamstrasse together. So there will be series in which children can learn programming, but also disaster films and comedy shows, which illuminate the complex relationship between men and women. Winfrey gets among other things a book shipment. A colorful family friendly grocery store so.
Change of the group
The existing on Apple devices TV app will be expanded with the new service. So users can subscribe to individual cable and satellite channels and payment offers directly through the app – in the US, for example, HBO and Hulu with it.
Apple's entry into video streaming shows the transformation of the group – away from the device manufacturer to the service provider. Although the group still earns a lot of money selling smartphones, tablets and laptops, revenue is declining. Since the fall of 2018, Apple has not been calling sales figures for iPhones, but only the number of users. In order to catch up with the streaming service competitor Netflix, Apple had wooed Jamie Ehrlicht and Zack van Amburg from Sony about two years ago. They had produced there, among others, the series "Breaking Bad" and "The Crown". In Cupertino, both also presented Apple TV Plus, which is aimed at all 1.4 billion owners of Apple devices, but should also be available on smart TVs.
Whether the service, which should be in the fall in over 100 countries, can actually compete with industry leader Netflix, will show. Prices of the offer was not spoken on stage.
On the other hand, another new monthly subscription service of the group costs $ 9.99: Apple News Plus. Behind it hides a virtual kiosk with over 300 magazines, digital offers and newspapers – such as the Vogue. National Geographic. The Verge and the newspapers Los Angeles Times and the Wall Street Journal, All in all, all subscriptions would cost about $ 8,000 a year, said Roger Rosner, vice president of applications on stage in Cupertino. The first month of Apple News Plus is free, and family members can also read for free. It will be the service first in the US and Canada, followed by Australia and Europe in the fall, followed by the UK. If and when the service comes to Germany, said Rosner not.
Gaming subscription "Arcade"
Also new to the service offering, Apple has a gaming subscription called "Apple Arcade". Users should have access to more than 100 exclusive games that are not available anywhere else. The just in parents unpopular in-app purchases and advertising does not exist, also always new games are added, all of which can be played offline. The service is to come in the fall in 150 countries, a price and titles available, however, Apple did not call here.
In the US, there will soon be the credit card Apple Card, both virtual and as a physical card made of titanium. The Group publishes them together with the bank Goldman Sachs and Mastercard and promises strict data protection.