Netflix Scores Big with FIFA Women’s World Cup Streaming Rights
A Game Changer for Women’s Soccer
Netflix has made a major move into the world of live sports by securing the U.S. streaming rights for the FIFA Women’s World Cup in both 2027 and 2031. This marks the first time Netflix has acquired the rights to a major sporting event in its entirety, signaling a serious commitment to live sports content.
Celebrating Global Growth
The platform’s Chief Content Officer, Bela Bajaria, emphasized the significance of this deal, stating: "Bringing this iconic tournament to Netflix isn’t just about streaming matches, it’s also about celebrating the players, the culture and the passion driving the global rise of women’s sport.” This sentiment is echoed by FIFA President Gianni Infantino, who added: “Netflix has shown a very strong level of commitment to growing women’s football. This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game.”
Beyond Live Matches
Netflix plans to provide viewers with more than just live games. The platform will invest in exclusive documentary series that delve into the lives of top female athletes, showcasing their journeys and highlighting the continued growth of women’s soccer globally.
Looking Ahead:
The 2027 World Cup will be held in Brazil, following last year’s tournament in Australia and New Zealand, where Spain clinched victory and the USA made an early exit. Netflix’s acquisition of these rights promises to significantly elevate the visibility and reach of women’s soccer, potentially leading to increased fan engagement and support for the sport worldwide.
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