Tim Hortons Brews Up a New Strategy in Korea with NCT’s Mark

In a move signaling a meaningful commitment to the South Korean market, Tim Hortons has announced NCT’s Mark as its inaugural brand ambassador in Korea.This partnership aims to resonate with local consumers by leveraging Mark’s established fanbase and genuine affinity for the Canadian coffee chain.

A Perfect Blend: Mark’s Personal Connection and Brand Values

Mark, a Canadian native celebrated for his musical prowess and distinctive style, brings a personal touch to the collaboration. Having frequented Tim hortons during his childhood in canada, his enthusiasm for the brand’s Korean launch was evident. According to Tim Hortons, this authentic connection, coupled with Mark’s embodiment of the brand’s welcoming ethos, made him an ideal representative.

Campaign Initiatives: More Than Just Coffee

The collaboration extends beyond mere endorsements. Mark is slated to participate in a series of campaigns and events designed to introduce Tim Hortons’ Canadian heritage and charm to Korean consumers. The focus will be on creating engaging content that expands the brand’s reach and deepens its connection with the local audience.

“CARE”: The Core of Tim Hortons’ Ideology

At the heart of Tim Hortons’ operations lies the principle of CARE, an acronym representing Connect, Appreciate, Respect, Everyone. This value system underscores the brand’s commitment to fostering harmony, mutual respect, and gratitude among its staff, customers, and the wider community. Through CARE, Tim Hortons seeks to cultivate a culture of hospitality and solidarity.

Launch Event: A Sweet Start

To commemorate Mark’s ambassadorship and his recent solo album release, Tim Hortons hosted a listening party on April 3rd. The event featured exclusive donuts and a selection of Mark’s favorite Tim Hortons beverages and desserts, curated specifically for his fans.

Looking Ahead: Collaborative Menus, Merchandise, and Social Impact

Tim Hortons has ambitious plans for the first half of the year, including the introduction of collaborative menu items, branded merchandise, and advertising campaigns spotlighting its signature drinks. These initiatives aim to emphasize the brand’s Canadian coffeehouse identity and the quality of its fresh coffee and food offerings.

Furthermore, tim Hortons and Mark will collaborate on a social impact campaign that reflects the brand’s core values, with the goal of promoting a culture of care and community support. This aligns with the growing trend of brands engaging in socially responsible initiatives to connect with consumers on a deeper level. According to a recent study by Nielsen, 66% of consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact.

Brand Representative’s Statement

We’re excited to deliver a wide range of experiences rooted in the emotional connection between Mark and the brand—experiences only this partnership can offer.
Tim Hortons Brand Representative