Nature links care of the planet with concerts

Mexico City /

Natura’s new marketing strategy seeks to link to the lifestyle of young people by connecting care of the planet with live music.

With an influx of more than five thousand attendees, between November 18 and 20, the Brazilian brand of personal care products, which three years ago merged with Avoncreated an activation reproducing an Amazonian habitat between the Corona Capital scenes.

The brand installed a portal where attendees who lined up throughout the festival experienced a personal and collective metamorphosis of union and awareness with the planet through an audiovisual experience.​

The company seeks to connect with emotions through its presence in the most important festivals in Latin America such as Lollapalooza in Argentina, Rock in Rio in Brazil, and now for the first time in Mexico at Corona Capital 2022.


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