The Rise of Truth Social: Global Leaders Embrace Trump’s Platform
Indian Prime Minister Narendra Modi has joined the ranks of few world leaders by signing up for Truth Social, the social media platform founded by former U.S. President Donald Trump. This move not only highlights the growing interest in alternative social media platforms but also underscores the shifting dynamics in global diplomatic communication.
Modi’s Historic Post on Truth Social
Narendra Modi’s first post on Truth Social marked a significant moment. He shared a photo from his 2019 visit to Houston, Texas, where he met with then-President Trump. In his post, Modi expressed delight at joining the platform, setting a precedent for other global leaders to consider alternative digital communication platforms like Truth Social.
The Genesis of Truth Social
Trump launched Truth Social in February 2022, following his ban from major social networks such as Twitter and Facebook. The platform’s creation was partly a response to the perceived bias and censorship on mainstream social media platforms. The platform resembles X (formerly known as Twitter) in functionality and lets users share ‘truths,’ which are posts, as well as ‘retruths,’ akin to retweets. Sponsored truths serve as advertisements on the platform.
Modi’s Early Engagement on Truth Social
As of the latest updates, Modi had amassed 21,500 followers. Notably, he is following Trump and the U.S. Vice President, JD Vance. Trump returned the favor by sharing a link to an interview Modi did with podcaster Lex Fridman. The interview covered a broad spectrum of topics, including Modi’s personal journey, the Gujarat riots of 2002, and India’s relationship with China.
Stakeholders and Market Performance
Truth Social is owned by Trump Media & Technology Group (TMTG), which Trump took public in 2024. Trump holds roughly 57% of the shares in the company. Other significant stakeholders include Kuwaiti-headquartered investment firm ARC Global Investments and some former contestants from ‘The Apprentice.’ However, stakeholders are currently embroiled in legal battles over their holdings.
| Metric | Details |
|---|---|
| Follower Count (Modi) | 21,500 |
| Follower Count (Trump) | 9.28 million on Truth Social, 87.0 million on X |
| Platform Traffic | Minimal compared to competitors (about 400 times less than X) |
| TMTG Financials (2024) | Losses: $400m (£308m) |
| Marketer Performance (2024) | Revenue: $3.6m, Market Valuation: $4.45bn |
Modi’s presence on Truth Social, coupled with his engagement with key US political figures, sets a compelling stage for future developments.
Did you know?
Truth Social has shown signs of attracting not just politically engaged users but also those who are curious about alternate digital communication channels beyond the mainstream platforms.
What’s Next for Truth Social?
Given Modi’s and Trump’s posts, political and diplomatic discussions on Truth Social could grow, especially if more global leaders join. This could shift where political statements and impactful news is shared.
Trump Media & Technology Group (TMTG) reported substantial losses of $400 million while generating only $3.6 million in revenue. Despite these financial struggles, the platform’s market valuation remains robust at $4.45 billion.
FAQ: The Future of Truth Social
The following questions can provoke curiosity and spark informed discussion:
Will more world leaders join Truth Social in the near future, and how will this impact their diplomatic communication?
Truth Social’s meteoric rise and Trump’s high-profile following have made it a target for those seeking alternative media. More world leaders could join as its user base expands and diversifies, potentially democratizing international communication in a novel way.
How will Truth Social navigate its financial challenges, and could it ever reach the scale and popularity of platforms like X?
Truth Social faces considerable financial hurdles, but it could gain momentum if it attractively differentiates its platform. Innovations in user engagement and strategic partnerships could change its market fortunes as it matures.
Pro Tip:
Actively participate in and observe the Truth Social platform. Become a listener to the emerging political and social trends or conversations that are beginning to shape its inclusivity.
Stay tuned for more updates, and explore how this social influence resets global diplomacy dynamics.
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