Marketing: Twitter looks to WhatsApp to launch new features

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In a change that was expected for several years now, it has now become apparent. Voice conversations have begun to gain relevance and although WhatsApp was a pioneer in this regard, now everything seems to indicate that more and more brands want to capitalize on this audience interest. Twitter is the latest platform to move a piece in this regard. In recent months, the social network has been making various movements that seem to be aimed at capitalizing on the reach of its platform through a new communication proposal: Voice.

At the end of last year, the social network of the blue bird was made of the app Squad, a platform that allows group video calls and screen sharing with other contacts.

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