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As part of the Okayama University study, the effectiveness of the juice in the context of cancer prevention was researched in more detail. For this purpose, the mice were injected with the carcinogenic substance NNK, which is found in tobacco products. One test group was only given NNK, while the other mice were also given kiwi berry juice.
The researchers then analyzed two special ingredients in kiwi berry juice: the secondary plant substances polyphenol and isoquercetin. So they wanted to find out where the basis of the juice’s possible anti-cancer effect comes from.
