To help local merchants and provide consumers with a new tool for their holiday shopping, the Blue Basket is launching an online catalog with more or less 500,000 products.
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“Since the launch of the Blue Basket, several consumers have expressed a desire to be able to search not only for merchants, but also for products directly on the platform,” the managing director, Alain Dumas, said in a statement.
Around 2000 companies
This new service is already available on the website of the non-profit organization. To buy a product, however, the consumer must always go through the retailer’s transactional site. About 2,000 Quebec businesses display merchandise in this catalog.
To carry out this project, the Panier Bleu says it has partnered with the Quebec company Lightspeed, which offers solutions to merchants for electronic commerce. Moreover, all Lightspeed customers with a transactional site can be found in the catalog.
The management of the Blue Basket also specifies that this is the first version of a project “called to grow day by day”.
- Listen to François Lambert criticizing the Blue Basket on QUB radio
“From now on, rather than looking for a product on the site of an international giant, Quebecers will first be able to go to the Blue Basket,” say officials.
After investing $ 975,000 in the spring for the creation of the Panier Bleu, Quebec reinjected $ 3.15 million in September in this adventure.
Start early for the holidays
Although there are still several weeks to go before the holiday season, several retailers and retail associations recently asked consumers to start shopping earlier this year to avoid congestion on delivery networks.
Already, Canada Post fears major delays for December.
In fact, according to a survey conducted for the Crown corporation, 48% of Canadian consumers plan to spend mainly or exclusively online during the holidays.