The Laver Cup has extended its global sponsorship agreement with Genesys, an AI-powered experience orchestration provider, through the 2026 edition of the event.
The renewal ensures Genesys remains a key partner for the event. The partnership will be supported by a global sports brand campaign titled ‘The Next Level of Experience,’ which is set to launch across broadcast and digital platforms in March 2026. The campaign will feature Laver Cup team captains Yannick Noah and Andre Agassi.
Named in honour of Australian tennis legend Rod Laver, the competition pits six of the best men’s tennis players from Europe against six counterparts from the rest of the world. World No.1 Carlos Alcaraz and World No. 9 Taylor Fritz have already been confirmed as the first players for the 2026 edition.
Steve Zacks, CEO, Laver Cup, said, “We are pleased to continue to build on our partnership with Genesys. Both of our organisations are focused on delivering a superior customer experience.”
Tony Bates, Chairman and CEO, Genesys, said, In today’s experience-driven economy, differentiation comes from raising the standard. At Genesys, we help organisations orchestrate exceptional experiences at scale through AI-powered innovation. Laver Cup represents the same relentless commitment to excellence — bringing together the world’s best to perform at the highest level. The partnership reflects our shared belief that when you continuously level up, you create lasting impact and competitive advantage.
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