Juul Reaches Agreement With North Carolina On E-Cigarette Marketing

Juul Labs Inc. has settled a North Carolina lawsuit against it for designing and marketing its e-cigarette products aimed at young people, the state attorney general and the company told a judge on Monday.

Juul agreed to pay the state $ 40 million as part of the settlement, Attorney General Josh Stein said at a news conference after the hearing.

Juul’s popularity has exploded in recent years, and the company has come to dominate the e-cigarette market. That success brought him to the crosshairs of federal regulators and state attorneys general who were concerned about Juul’s impact on teens.

North Carolina became the first state to sue Juul for allegedly advertising to minors in May 2019. The company’s practices helped create “an epidemic among minors,” according to the state’s complaint.

Juul had no immediate comment on the deal.

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