Online kiosk Blendle acquired by competitor Cafeyn
Read the individual article without having to buy the whole newspaper straight away? You can do this at the online kiosk Blendle. The start-up is now bought up by the French competition.
The Blendle online kiosk changes hands. French competitor Cafeyn takes over the journalism start-up, where you can buy articles from newspapers and magazines online, among other things.
“This transaction will enable the group to accelerate its expansion in Europe and North America (…) and offer its services to new publishing partners,” said Cafeyn on Thursday.
Cafeyn was founded in 2006 and is currently available in France, Great Britain, Italy, the Caribbean, the United States, the Caribbean and Madagascar. The titles on offer include “The Guardian” or “Le Parisien”. The aim is to bring the best of both companies together, the statement said with a view to the takeover of Blendle. The group now has 150 employees and more than 2500 press titles.
Blende started in the spring of 2014 in the Netherlands and in September 2015 in Germany. Initially, the company focused on the retail sale of items, but later focused on a premium subscription. “Blendle is my baby,” said founder Alexander Klöpping (33) of the newspaper “de Volkskrant”. It is not easy to give it up. “I think that together with Cafeyn we can make our dream – market leader in Europe – come true much faster.” Klöpping made no statements about the sales price.
Not much will change for users. Initially there will be two platforms, says Klöpping. However, the companies would use the respective technical strengths. Blendle posted a loss of 3.2 million euros in 2018. There are no newer numbers. Klöpping holds 25 percent of the shares, the rest is in the hands of publishers.