HOUSTON, Feb. 5, 2025 /CNW/ — IRCODE, a groundbreaking technology company at the forefront of live sports and interactive media, has unveiled LIVE+, a cutting-edge capability designed to integrate real-time interactivity into live broadcasts, advertising, and commerce. LIVE+ transforms traditional passive viewing into an immersive interactive experience, allowing consumers to engage directly with live content in real-time. This new technology bridges the gap between inspiration and action, ushering in a new era of seamless consumer experiences.
What is LIVE+?
LIVE+ enables instant recognition of live broadcast content, empowering consumers to access real-time information, purchase products, and unlock exclusive content simply by scanning the screen with their IRCODE app. Unlike solutions reliant on QR codes or static triggers, IRCODE’s patented live recognition technology ensures seamless, precise, and real-time engagement without disrupting the viewing experience.
How Does LIVE+ Work?
Powered by advanced computer vision and AI neural networks, IRCODE’s EXACT Match technology seamlessly adapts to any medium—images, video, or live content—transforming static environments like billboards, product displays, and live events into dynamic, shoppable experiences. Users can instantly engage with content using a simple camera scan, providing branded companies with new opportunities for personalized interactions and data-driven insights.
Unlike traditional visual search technologies, IRCODE encodes each image with a distinct digital footprint, bridging the physical and digital worlds with unmatched precision and speed. This fully programmable technology directly engages with live sports broadcasts, advertisements, and media, turning passive viewing into actionable moments.
The Impact on Consumers and Advertisers
“LIVE+ represents a fundamental shift in how audiences interact with live content,” said Matty Beckerman, CEO of IRCODE. “It eliminates the gap between inspiration and action, making live commerce an intuitive and immediate experience. By enabling consumers to engage with content as they watch, we are creating a new, more immersive form of interaction that benefits both audiences and brands.”
The core of IRCODE’s technology lies in its live recognition capabilities, enabling instant interaction with live broadcasts. This innovation addresses consumer fatigue and ad oversaturation by bridging the gap between inspiration and action, removing friction points in the engagement journey.
- For Consumers: Instant access to real-time stats during live sports games, the ability to purchase team merchandise, or entry into contests with unparalleled precision and speed.
- For Advertisers: Transforming commercials into actionable experiences, allowing viewers to shop, engage, and connect with brands as the ad airs.
“This technology redefines the relationship between brands and consumers by respecting their choice while delivering a more interactive and relevant approach to engagement,” said Brittany Hershkowitz, Chief Marketing and Brand Officer of IRCODE.
Availability and Benefits
LIVE+ is now available, perfectly timed for the upcoming big game. Every moment—from game highlights to high-profile advertisements—transforms into an opportunity for real-time interaction, offering a more dynamic and engaging experience for viewers while maximizing brand impact.
IRCODE’s introduction of LIVE+ marks the next step in the evolution of digital engagement, providing a seamless connection between real-time content, commerce, and consumer behavior. By making live interactions instant and frictionless, LIVE+ sets a new standard for how audiences experience content and how brands engage consumers in the digital age.
About IRCODE
IRCODE, driven by proprietary advanced computer vision and AI neural network technology, is revolutionizing interaction with the visual world. Its patented EXACT Match recognition system enables seamless engagement across advertising, retail, entertainment, and beyond. Unlike QR codes, IRCODE makes the image itself the code, bridging the gap between content and commerce. With IRCODE, brands gain deep engagement metrics, actionable insights, and measurable impact without disrupting the user experience.
For more information about IRCODE and its capabilities, visit www.IRCODE.com.
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