Internet buzzwords don’t mess with hotpot restaurants for using the word prostitute in publicity, fined 20,000: accused of vulgarity-fast technology-technology changes the future

As a commonly used term on the Internet, the word “white prostitution” is very common when Steam and EPIC games add one, and everyone ridicules the opportunity to make money for free. However, using this word for publicity in reality may be punished. A Shanghai family The company was fined 20,000 yuan for this.

According to the 021 video report, the Tianyancha App shows that recently, Shanghai Guanguan Catering Management Co., Ltd. was fined 20,000 yuan by the Shanghai Municipal Market Supervision Administration for publishing advertisements that violated good social customs.

The details of the punishment show that the party concerned posted on the WeChat public account titled “White Hot Pot for Whoring?” ! Do you believe! ! ! Officially launched on January 8! Hurry up and line up! Subvert the industry! Be bold and innovative! Break the traditional order mode of hot pot industry! 》Activity advertisements, to advertise and promote dishes for the parties concerned.

The ad uses the Internet buzzword “White prostitution” to make eye-catching publicitythe language is vulgar, violates the good social customs, violates the relevant provisions of the Advertising Law, and constitutes the act of publishing illegal advertisements.

According to Baidu Encyclopedia, white prostitution, a popular word on the Internet, first evolved from the term white prostitution, which refers to eating “overlord meals” without money, and later became popular in fan circles and game circles. It means that Fanidol does not spend money for him, does not buy albums or merchandise, does not watch concerts or buy movie tickets, but enjoys other people’s resources. The latter extension generally refers to the behavior of requesting other people’s resources for free.