Elevating Oscense Sport: A New Chapter for Peñas Huesca

In a move underscoring the city’s commitment to athletic excellence and community spirit, Huesca City Council and Club Basketball Peñas have formalized a sponsorship agreement for the 2024-25 season. The signing ceremony, held at the iconic Palace of Sports of Huesca, signifies a strengthened partnership aimed at fostering both sporting success and civic pride.

Financial Backing and beyond: A Holistic Approach

The agreement includes a direct economic contribution of €48,000, supplementing the existing €47,000 subsidy the club already receives. However, city officials emphasize that the partnership extends far beyond mere financial figures. The use of the Sports Palace, a distinguished example of brutalist architecture, as the team’s headquarters is also a key component of the support.

This investment comes at a time when sports sponsorships are increasingly vital for teams to maintain competitiveness. According to a recent report by the European Sponsorship Association, sports sponsorships across Europe are projected to reach €35 billion in 2025, highlighting the growing importance of these partnerships.

Mayor Orduna’s Vision: Sport as a City Ambassador

Mayor Lorena Orduna expressed her enthusiasm for the agreement, highlighting the city’s dedication to promoting a healthy lifestyle and a competitive spirit. She emphasized the seamless collaboration between the City Council and Club Basketball peñas, noting the team’s current success in the play-offs and their role as ambassadors for Huesca.

peñas Huesca lives a sweet moment… Every time you go out to compete,Huesca sounds.
Lorena Orduna, mayor of Huesca

Orduna further elaborated on the team’s meaning, stating that their values of competition, camaraderie, and dedication perfectly align with the city’s ethos. The slogan Huesca is another story accompanies the team on their travels, promoting the city as a tourist destination.

More Than Just a Game: Values and Aspirations

The mayor stressed the importance of the intangible aspects of the partnership, highlighting the shared desire for success and the commitment to representing Huesca with pride. She urged the team to maintain humility and focus as they pursue their goals.

Every time you go out to compete outside you take Huesca by flag… You deserve to win, we deserve to win. That is what sounds, that Huesca wins.
lorena Orduna, Mayor of Huesca

Looking Ahead: A Promising future for Huesca and Peñas

This sponsorship agreement marks a meaningful step forward for both Huesca City Council and Club Basketball Peñas. By combining financial support with a shared vision of athletic excellence and civic pride, the partnership promises to elevate the profile of both the team and the city on the national stage. As Peñas Huesca continues their play-off campaign, the city stands firmly behind them, cheering them on to victory.