Pandemic fatigue. It has been a few months since the WHO, the World Health Organization, coined that new term. It is defined as fatigue in the face of the different regulations and recommendations put in place to prevent the spread of the coronavirus.
WHO stresses that pandemic fatigue is perfectly natural in a health crisis as prolonged as this one and that it has led to the adoption of very restrictive and severe measures. Hans Kluge himself, director general of the WHO in Europe, pointed out not long ago that the “immense sacrifices” made to contain the coronavirus have had “an extraordinary cost, which has left us all exhausted, and, in those circumstances It’s natural to feel listless and unmotivated, to feel fatigued, ”Kluge adds.
Although pandemic fatigue is measured in different ways and although its level varies from country to country, the WHO estimates that in some cases it can affect as much as 60% of the population in Europe. In fact, according to the study Perception of Security in Public Transport (The Onion Inside) For Actimel, in recent months 62.8% of users have lowered their guard, thus putting their health and that of others at risk.
Comply with all measures
In the middle of the third wave, with the numbers of infections soaring, it is necessary to overcome pandemic fatigue and rekindle the efforts that we all must make to avoid preventing possible contagions of C19.
“Pandemic fatigue causes us to lower our guard, to trust ourselves, to disregard the requirements that the authorities ask of us to fight the pandemic and, with this, protect ourselves from the possibility of infecting ourselves or other people. Likewise, excessive information and the constant transmission of extremely crude news end up exhausting people ”, highlights the sociologist Esteban Agulló-Tomás, president of the Social Psychology Research Committee of the Spanish Federation of Sociology.
According to the study ‘Perception of Security in Public Transport’ for Actimel, nine out of 10 Spaniards say they do not feel safe in public transport and 80% claim to have reduced its use for fear of contagion
But for the good of all, for the good of each one, it is necessary to combat pandemic fatigue. “Individual responsibility ends up configuring and benefiting social responsibility. When the individual agrees to comply with the established protection and security measures, he is acting for the common good. Being empathetic and supportive improves us and enriches us as a society in every way ”, adds Agulló.
A campaign to raise awareness among citizens
To raise awareness about precisely how important it is to comply with all the protection and safety recommendations, especially in places where there is a greater influx of people, Actimel has carried out an initiative in public transport in Madrid and Barcelona to remember that, with small gestures like putting on a mask or washing your hands well, we take care of everyone’s health. And it has done so through awareness messages on subways and buses and has distributed more than 100,000 soapy wipes for free.
Although it is not one of the most contagious places, there is a general perception that public transport is unsafe. The study for Actimel highlights that nine out of 10 Spaniards claim not to feel safe in public transport, and in fact 80% claim to have reduced its use for fear of contagion.
Actimel’s campaign emphasizes the importance of individual responsibility to protect collective health. An especially needed message in these times of pandemic fatigue.
Actimel wants to help raise awareness among the population that, through small individual gestures such as putting on a mask or washing hands, everyone’s health can be helped. Places where more people are concentrated, such as public transport, there is a greater sense of insecurity. For this reason, Actimel has wanted to contribute its grain of sand by distributing free protection material and sharing didactic messages that help to remember the protection measures against covid 19.