How can the pet industry urgently need 368,000 professionals? _News Center_China Net

The pet industry urgently needs 368,000 professionals

How to become a “pet doctor”?

“Everyone looked around a cow. The teacher explained the structure and function of the cow’s body, the location of organs, and taught the students routine diagnosis and treatment techniques such as injections and enemas. We tried to check the heartbeat, lung breathing, and gastrointestinal peristalsis of the cow.” Animals of Anhui Agricultural University Wang Yinan, majoring in veterinary medicine at the School of Science and Technology, described the scene in class. She felt that “healing injured and sick animals is particularly rewarding.”

Whether it is a school or a major, Wang Yinan chose it himself. Wang Yinan said that special courses such as internal medicine, surgery, clinical diagnosis, and traditional Chinese veterinary medicine are very interesting. She likes the practical course of veterinary surgery the most. In the class, she learned the basic procedures of surgery and various surgical instruments. We also did our own eyelid entropion surgery.”

In the future, Wang Yinan wants to pursue a career related to the pet industry, such as becoming a pet doctor first, and then opening a pet shop with her own characteristics. There are more and more young people with similar ideas now. Behind this is the rise of the pet economy and the lack of talents in the pet industry.

According to the latest “2022-2023 my country’s Pet Industry Development and Consumer Research Report” released by iiMedia Consulting, the scale of my country’s pet economy industry will reach 493.6 billion yuan in 2022, a year-on-year increase of 25.2%. It is estimated that the market size will reach 811.4 billion yuan in 2025 Yuan. With the rapid growth of the pet economy, the overall demand for talents in the pet industry has also increased. The research report estimates that the industry needs about 368,000 professionals. However, as of 2020, only 142,910 people across the country have obtained qualification certificates for practicing veterinarians, including 89,758 practicing veterinarians and 53,152 practicing assistant veterinarians.

Taking advantage of this, many domestic colleges and universities have opened animal medicine, pet medical and other related majors, and cooperated with institutions and enterprises to improve the level of talent training in the pet industry. Recently, reporters from China Youth Daily and China Youth Daily interviewed the heads, students, and graduates of pet-related majors in many colleges and universities, and listened to them talk about what they learned in this major. What are the job prospects?

Choose because I like it

Wang Dan, who is 18 years old this year, has a kitten at home, the breed is silver gradient. Wang Dan said, “I love my cat very much, and I feel that it’s not enough to masturbate many times a day.” In July this year, Wang Dan chose to major in pet medical technology when he was applying for university. “At that time, my parents wanted to Let me study human medicine, I like small animals very much, and I really want to learn this major, so my parents respect my opinion.”

Wang Dan said that when he was taking cats to see a doctor, he had the idea of ​​wanting to study pet medicine. In this way, Wang Dan applied for the Vocational and Technical College of Inner Mongolia Agricultural University. This year is also the first year that the school recruits students majoring in pet medical technology. Wang Dan said, “Students learn this major because they like cats and dogs.”

A set of data also confirmed Wang Dan’s statement. Guo Zhikai, deputy director of the Animal Husbandry and Veterinary Technology Department of the Vocational and Technical College of Inner Mongolia Agricultural University, introduced that the pet medical technology major plans to enroll 25 people, “all first-choice admissions.” This new major was opened because the pet market in Baotou City, Inner Mongolia, where the school is located, is gradually expanding. This year, Baotou City also launched a three-year plan for the pet industry. “It not only caters to market demand, but also contributes to regional economic development.”

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Wang Xichun, who applied for the veterinary major more than 20 years ago, was only by chance. When he came to Anhui Agricultural University to study veterinary medicine in 1998, Wang Xichun once thought that after graduation, he would return to the countryside to become a veterinarian, and would spend his days carrying medicine kits on his back to give poultry injections and take temperature. He recalled that at that time, many students and parents did not know what the veterinary profession taught.

“In layman’s terms, the major of veterinary medicine mainly focuses on teaching and scientific research on economic animals such as pigs, cattle, sheep, and poultry, and pets (companion animals). Animal anatomy, animal physiology, animal pharmacology, animal pathology, and clinical diagnostics are to be studied. and other professional basic courses to master the occurrence of diseases, and then learn five major professional courses of internal medicine, surgery, obstetrics, infectious diseases and parasites.” Wang Xichun, currently the director of the Department of Veterinary Medicine, College of Animal Science and Technology, Anhui Agricultural University, introduced.

Wang Xichun has witnessed changes in employment trends. Twenty years ago, most of the graduates went to breeding enterprises, feed factories, biological preparations, inspection and epidemic prevention units, etc. Only a few students were engaged in the pet industry, and they would be regarded as “doing nothing.” Since 2005, with the increase in the number of pet owners, more and more graduates have joined the pet industry. “Veterinary medicine enrolls three classes every year, but after the freshman year, about two classes of students will transfer from other majors.”

Because of the choice, so beautiful

This semester, Wang Dan will study courses such as pet anatomy and physiology, and later will study courses such as pet pharmacology, pathology, microbial immune protection, clinical surgery, and imaging obstetrics. “These knowledge are very practical.” Wang Dan said, she plans to study hard at school theoretical knowledge, seize the opportunity to do an internship in a pet hospital during the holidays, and in the future, she will take the college entrance examination and study veterinary medicine at Inner Mongolia Agricultural University. The ability to open a pet hospital with a personal style, to be a caring and capable veterinarian, and to develop what you love into a career.”

Chen Jianliang, born in 1986, did not major in pet medicine when he was in school. He graduated from the Animal Epidemic Prevention and Quarantine Class of Gansu Animal Husbandry Engineering Vocational and Technical College. “Most of the students in the class went to farms and feed factories after graduation, and stayed in the countryside ” Chen Jianliang, who wanted to go to a big city, went to Beijing to practice in a pet hospital after graduation.

After learning some pet medical knowledge, Chen Jianliang opened a pet shop by himself. Due to the lack of professional pet groomers, he went to an institution to learn pet grooming care. From selling live poodles, giving pet grooming and care, to opening a pet hospital, selling pet supplies, and opening a dog training school, Chen Jianliang established his own “pet kingdom” and established Beijing Enchong Trading Co., Ltd.

With the full development of the industrial chain, Chen Jianliang’s demand for relevant talents is increasing. He thought: “Why can’t we recruit students from colleges and universities?” The salary is 1,300 yuan, and food and housing are in charge. Chen Jianliang remembers, “The corridors of the hotel were full of students who came to interview. More than 100 students applied for these 30 positions. At that time, there were 3 young girls who were particularly yearning for this career. I made an exception and asked for 3 more people.”

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“The pet industry may be a channel for children from remote areas to gradually connect with big cities.” Chen Jianliang was particularly impressed by the fact that students from his hometown of Gansu Province are particularly hardworking and eager to learn , “I was still drawing the body structure of animals at two or three o’clock in the middle of the night.” With feelings, Chen Jianliang taught his juniors the skills he had learned over the years, “In that batch of 33 students, more than 20 people stayed In the pet industry, some opened pet hospitals, and others bought houses in Beijing.”

After working in the industry for many years, Chen Jianliang found that pet lovers have long regarded pets as family members, and they are not stingy about spending money on pets. A pet owner in Shanxi said that his golden retriever had cancer and wanted to go to Beijing to find an authoritative institution to treat the golden retriever. Chen Jianliang introduced the Animal Hospital Affiliated to China Agricultural University, “there is a professional team to study cancer cells.” Later, the pet lover took the golden retriever to Beijing to see a doctor, and had a series of examinations, “targeted drug treatment.”

“Pet medical care is an industry with high barriers to entry and requires trust.” Chen Jianliang said that at present, with the rise of online media, some pet owners, because they love their pets, are afraid of being cheated and hurt, and the service is not in place, so they will go online first. Find relevant knowledge about pet diagnosis and treatment. Therefore, when receiving services, they will also supervise and have higher requirements. “These require our professionals to continuously improve their professionalism and show more patience while improving their skills. with love”.

Both professional skills and professionalism

Having been involved in the pet industry for many years, Chen Jianliang found that practitioners in the pet industry “are not dealing with animals, but with people. What they do is a business related to human nature.” Practitioners with love and a sense of responsibility have also become the direction that schools are actively exploring.

“While having excellent professional skills, you also need to have pet nutrition knowledge, brand marketing thinking, etc. to grow into a generalist.” Wu Xiaojie, director of the teaching and research section of the Pet Science and Technology College of Gansu Animal Husbandry Engineering Vocational and Technical College, introduced that the school adjusts the teaching side according to the employment direction chosen by students. focus. For example, students who focus on pet maintenance and domestication should focus on mastering pet feeding management, beauty care, training, disease prevention and other skills, and have the ability to carry out pet estrus identification, breeding, pregnancy diagnosis, and selection. Ability: Students who focus on pet medical technology should master professional knowledge and skills such as pet body structure and physiological functions, characteristics and applications of common pet medicines, identification of common pet lesions, etc., and have the ability of imaging inspection and diagnosis.

In addition, the school also regards craftsman spirit and professionalism as an important part of the ideological and political curriculum, which is integrated into the development of teaching materials and curriculum construction. Through theoretical presentations and practical operations, students are subtly influenced. “For example, when asking a doctor, you can’t directly say how your dog is, how is your cat, you must ask enthusiastically and affectionately call pets. In addition, we are still doing social service work for the management of stray animals in cities, including sheltering, Do sterilization operations, etc., so that students understand that pet doctors, like human doctors, face life, and they must respect life and have a heart of benevolence.” Yu Yanguo, deputy dean of the Pet Science and Technology College of Gansu Animal Husbandry Engineering Vocational and Technical College, said.

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The Animal Science and Technology College of Anhui Agricultural University, located in central China, is also trying. Wang Xichun introduced that in 2019, the school will divide the direction of compound talents and the direction of small animals on the basis of the original training plan. Among them, interdisciplinary talents tend to focus on scientific research and teaching such as molecular biology and cell biology; the direction of small animals focuses on cats and dogs, rabbits, guinea pigs, turtles, birds and other pets, adding small animal internal medicine, small animal surgery, small animal obstetrics, small animal Detailed courses such as animal infectious diseases, small animal parasites, and small animal inspection.

The School of Animal Science and Technology of Anhui Agricultural University also cooperates with large pet hospitals and medical institutions to jointly provide career planning education for undergraduate freshmen; it has signed a professional master’s joint training agreement with leading companies, and recommends 5 to 10 postgraduates to designated animal hospitals. Carry out scientific research on diseases; organize students to participate in a 7-8 week teaching practice and a 10-12 week graduation practice, allowing students to write their graduation thesis in the clinical frontline. This year, the college set up a virtual simulation laboratory again. Students wear VR helmets to operate software to perform dissection, surgery and other operations, observe the internal organs of animals, and deepen their intuitive experience of knowledge.

In September 2015, Wenzhou Vocational College of Science and Technology, which has a solid background, took the lead in opening the major of pet care and training in Zhejiang Province. It takes pet grooming as its special skills, and pet training, medical care, pet breeding, pet appreciation, and pet marketing as its special skills. Choose skills to meet students’ individualized and diversified learning needs, and cultivate compound technical and skilled pet industry talents in the new era.

The School of Animal Science of Wenzhou Vocational College of Science and Technology adheres to the talent training program of “on-site skills strengthening”—students carry out basic theory and skill learning and training in the main campus in the first academic year, and enter the petting boutique garden of the college in the second academic year to carry out comprehensive skill strengthening. Enter the enterprise in the third year to start exploring innovation and entrepreneurship. In the teaching, the “small class elite” model is also implemented. Pan Yangfu, the dean of the School of Animal Science of the school, introduced, “200 people apply for the exam every year, and only 45 people are admitted. The professional core courses are all taught by full-time and part-time teachers outside the school. teaching.”

In 2020, the school successfully applied for the pet care and grooming 1+X vocational skill level certificate assessment site, and has trained and completed the assessment of more than 700 people. promotional application.

“The prosperity and development of the ‘other economy’ is a new opportunity for us to promote professional development and talent training based on the needs of enterprises and employment, industry development trends and cutting-edge technologies, and continuously improve the adaptability of talent training.” Pan Yangfu For example, such as expanding the pet training field to make the practical content more professional, opening pet nutrition training classrooms to enter the high-end pet industry, etc., more and better training are highly matched with the needs of economic and social development, and in line with China’s economic and social transformation. The development of the required technical skills personnel. (Shi Jia Wang Haihan Wang Hao)

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