A starred charitable appeal to address heart disease – the nation's single biggest killer – will be launched today.
Heart Research UK launches its "Heart of Scotland" appeal at an event at the Balmoral Hotel in Edinburgh, with the presence of a host of high-profile Scottish supporters.
The Heart of Scotland is a call to raise funds and spend money in Scotland on vital medical research in the prevention, treatment and treatment of heart disease.
The appeal has already received the support of Amy Macdonald, Val McDermid, Mark Bonnar and others. The appeal is launched with a series of four colored badges and unique t-shirts designed by designer Christopher Kane. They are for sale throughout Scotland, along with a series of fundraising events throughout the country.
Kane said: "The appeal of the Heart of Scotland is a cause that is literally so close to my heart, anything that can raise awareness and potentially save lives is always worthwhile. Growing up in Scotland in a working environment, heart disease was always prevalent, so many family members and friends of my parents passed from "heart attacks" at an early age and no one batted an eyelid.
"So it's nice to be part (albeit small), educating and reinforcing preventive measures, this saves so much anxiety."
Also supporting the campaign is the Edinburgh impressionist Rory Bremner, who said: "Unfortunately, heart disease is still there with Edinburgh Castle and Forth Bridges as a widely recognized Scottish institution, killing more of our fellow Scots of any other illness.
"It doesn't have to be that way. I am proud to support the Heart of Scotland appeal and I urge you to do it in every way possible."
The appeal includes a dedicated week of fundraising and celebrations. The money raised will be spent on cutting-edge medical research in the prevention, treatment and treatment of heart disease.
The appeal received transversal support from Prime Minister Nicola Sturgeon and from Rt Hon David Mundell, Secretary of State for Scotland.
Ms Sturgeon said: "Heart disease affects too many people throughout Scotland and we must do everything we can to help fight the disease. This is why I welcome Heart of Scotland and praise everyone involved in the his job.
"For business, government and civil society that unite and combine our efforts, we can really make a difference to lives across Scotland."
Cardiovascular diseases cause more than a quarter (27%) of all deaths in Scotland, or more than 15,000 deaths each year. Coronary artery disease (CHD) is the single largest killer in Scotland.
Barbara Harpham, Chief Executive of Heart Research UK, said: "The Heart of Scotland appeal is an opportunity for the Scots to tackle heart disease together. We want this campaign to reach every corner of the country and raise funds to finance state-of-the-art medical research in hospitals and universities in Scotland.
"The fact is that you are almost twice as likely to die of coronary heart disease in Scotland as compared to six in the south-east of England. This must change and we need Scotland's help."