The German discounter Aldi will ban from its shelves by 2030 meat from animals raised without access to the outside. For the 30 Millions d’Amis Foundation, this commitment results from the behavior of “consumer-actors” attentive to animal welfare. When will this policy become widespread in French points of sale?
Within nine years, the entire Aldi group in Germany, which includes the two entities Aldi Nord and Aldi Süd, will no longer offer meat from animals raised only in sheds without ever seeing the sun or living in it. open air, according to a press release (06/25/2021).
Aldi and other major food groups adopted a four-level labeling system in 2019 that they developed themselves. Levels 1 and 2 correspond to poultry, beef and pigs reared only indoors [respect des obligations minimales prévues par la réglementation pour le niveau 1, contre davantage de surface accordée à chaque animal pour le niveau 2, NDLR], while levels 3 and 4 provide that the animals not only have larger spaces in the agricultural sheds but that they can also move outside [les produits labellisés “Agriculture Biologique” étant classés au niveau 4, NDLR].
Aldi intends by 2025 to completely abandon the sale of so-called level 1 meat, and by 2030 of levels 1 and 2, after which the brand will therefore only market meat from animals raised outdoors. (levels 3 and 4). A deadline aimed at ” ensure producers and processors the security of a schedule to convert their production » (daily News, 25/06/2021).
The environmental NGO Greenpeace welcomed this announcement, assuring that it was “an important step for more animal welfareIn a tweet, the organization also urged Aldi’s competitors to do the same, advocating that Levels 3 and 4, which provide for better husbandry conditions for the animals, become the norm.
Like its German competitor Lidl, the pioneer of food discount which has spread all over the world is seeking to abandon its image of “hard discounter”. In Germany, a country that consumes a lot of meat, especially pork, the discount segment represents more than 40% of the market. Some politicians, especially in the environmental ranks, have denounced in recent years the promotions and offers launched by many supermarkets which offer, with large advertising inserts, meat at low prices, sometimes at 0.99 centime per kilo. for minced meat.
The power of the consumer-actor
Aldi’s commitment results from the work of animal protection associations, that of whistleblowers and awareness-raising about the suffering endured by animals in intensive farming, a production model opposed in France. more than 8 out of 10 people (Fondation 30 Millions d’Amis / Ifop barometer, 2021). ” Today, 70% of the meats we eat come from factory farms, denounces Reha Hutin, President of the 30 Millions d’Amis Foundation. We must act so that these animals which feed us have a dignified life and that their last hours are not synonymous with excruciating suffering. »
Faced with the behavior of consumers attentive to animal welfare, the agri-food industry has no other choice but to adapt … and this, despite the lack of political will at the national level, the relative subjects to livestock having been excluded from the debates on the bill “aimed at combating animal abuse” (PPL animals), moreover still not on the agenda in the Senate.
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