Generation of a digital marketing plan for the international positioning of the “Euphoria” clothing factory, through the application of electronic commerce and digital marketing tools

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Qualification : Generation of a digital marketing plan for the international positioning of the “Euphoria” clothing factory, through the application of electronic commerce and digital marketing tools
Author : Rivers Ponce, Marco Antonio
Cevallos Briones, Maria Sebastienn
Delgado López, Maria Paula
Keywords : E-COMMERCE; DIGITAL MARKETING; ONLINE STORE; FOREIGN TRADE; EXPORT
Publication date : 2017
Editorial : University of Azuay
metadata.dc.description.degree: Bachelor of International Studies, Bilingual mention in Foreign Trade
Description : In a globalized world, where practically all information is available to everyone, electronic commerce or e-commerce appears as a new way of doing business and providing benefits and opportunities, its future perspective seems to be very promising. This degree work will take as a case study the company Euphoria Collection, to propose a digital marketing positioning plan for its virtual store, focused on a target market that allows the internationalization of the brand. In the first chapter, you study electronic commerce and digital marketing; in the second chapter, the company under study is described; In the third chapter, the main target markets are identified and chosen; and, in the fourth and last chapter, the positioning proposal is presented. The objective of this work is to adapt foreign trade to new trends in electronic commerce, using the tools and strategies offered by new information and communication technologies (ICTs).
URI: http://dspace.uazuay.edu.ec/handle/datos/7012
Appears in collections: Faculty of Legal Sciences

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