The Future of Women’s Financial and Health Security: Trends and Initiatives
The Rising Importance of Financial Independence for Women
Financial independence is a critical aspect of women’s lives, regardless of age. According to Gregor Pilgram, CEO of Generali Versicherung, financial independence is of utmost importance for women. This sentiment is echoed in the company’s initiatives aimed at supporting and informing customers in various life phases, particularly in financial and health provision.
Women’s Attitudes Towards Insurance and Financial Security
Generali’s study reveals that women generally have a more positive outlook on insurance compared to men. However, there is a noticeable gap in their self-assessed knowledge about insurance products. Biometric protection and pension provision are identified as the most important opportunities for financial security for women. Younger women, in particular, consider disability protection as a significant factor in achieving financial security.
Life Satisfaction and Financial Independence
The study also highlights that 42% of women surveyed describe themselves as very satisfied with their lives. Women aged 25 to 34 report the highest levels of satisfaction. Personal relationships, independence, career, and well-being are significant contributors to this satisfaction. Interestingly, 60% of women feel equal in their relationships, although those with children report slightly lower levels of equality (53%).
Women’s pride in their financial independence (29%), talents (20%), and family relationships (18%) underscores the importance of these factors in their lives.
Financial Provision: A Source of Uncertainty
Despite their positive outlook on insurance, financial provision remains a source of uncertainty and fear for many women. Almost half of the women surveyed do not discuss their financial pension provision with their circle of friends. Only 14% rate their knowledge of precautionary products as excellent or very good. This lack of confidence is reflected in the fact that just under a third of women are confident they can maintain their standard of living in retirement. Only 19% believe the state pension will be sufficient, compared to 26% of men.
Generali’s Initiatives for Women in 2025
Recognizing the need for better financial education and support, Generali is launching several initiatives in 2025. These include premium advantages across health, accident, and life risk insurance. New customers of health insurance and all-round health inventors will receive free access to the Digital Health Club for one year. This platform offers tips from well-known health experts and trainers on various topics, from back problems to stress management.
The "Grow Beyond Yourself" Campaign
Generali’s new campaign, "Grow Beyond Yourself," emphasizes the importance of insurance solutions and their affordability. The company aims to provide tailor-made offers that accompany customers for a lifetime, giving them the security needed to achieve their goals.
The Generali Group: A Global Leader in Insurance
Generali Versicherung is one of Austria’s leading insurance companies, with EUR 2.8 billion in revenue, 4,400 employees, and over 1.7 million customers. Part of the Generali Group, founded in 1831, it is one of the largest global insurance groups and asset managers. The Generali Group is represented in over 50 countries and focuses on being a lifetime partner for its customers through innovative and personalized solutions.
Key Findings from the Generali Study
| Category | Findings |
|---|---|
| Life Satisfaction | 42% of women are very satisfied with their lives. |
| Age Group with Highest Satisfaction | Women aged 25 to 34 report the highest levels of satisfaction. |
| Financial Independence | 29% of women are proud of their financial independence. |
| Knowledge of Insurance Products | Only 14% rate their knowledge of precautionary products as excellent or very good. |
| Confidence in Retirement | Just under a third are confident they can maintain their standard of living in retirement. |
| State Pension Sufficiency | Only 19% believe the state pension will be sufficient. |
Did You Know?
Women are generally more risk-averse than men when it comes to financial dispositions. This means they are less likely to take on high-risk investments and more likely to prioritize safety and stability in their financial decisions.
Pro Tips for Women’s Financial Security
- Start Early: Begin planning for your financial future as early as possible. The earlier you start, the more time your investments have to grow.
- Educate Yourself: Take the time to learn about different insurance products and financial instruments. Knowledge is power when it comes to making informed decisions.
- Seek Professional Advice: Don’t hesitate to consult with financial advisors who can provide personalized guidance based on your unique situation.
FAQ Section
Q: Why is financial independence important for women?
A: Financial independence is crucial for women as it provides a sense of security and empowerment, allowing them to make decisions without relying on others. It also ensures that they are prepared for unexpected life events.
Q: What are the most important opportunities for financial security for women?
A: Biometric protection and pension provision are the most important opportunities for financial security for women. Younger women also consider disability protection as a significant factor.
Q: How can women improve their financial literacy?
A: Women can improve their financial literacy by educating themselves about different insurance products and financial instruments. Seeking professional advice and taking advantage of resources like Generali’s Digital Health Club can also be beneficial.
Q: What initiatives is Generali launching in 2025?
A: Generali is launching premium advantages across health, accident, and life risk insurance. New customers will receive free access to the Digital Health Club for one year, offering tips from health experts on various topics.
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Stay informed, stay secure, and grow beyond yourself!