Ford’s smallest pick-up is aimed at customers who have not yet considered a truck. It wants to impress them with its hybrid drive or practical features.
Ford intends to completely abandon the classic segments in the US domestic market and primarily focus on various crossovers, SUVs and trucks. They are gradually expanding their offer, which also applies to pick-ups. In 2019, the mid-size model, in the form of the Ranger known in Europe, returned to the full-size F-150 in the USA, and now a compact pick-up announced in advance is also coming. His name is Ford Maverick and he reveals himself to the world in all its beauty.
“Maverick questions the current status quo and the stereotype of what a pick-up can be. We believe that it will be attractive to many people who have never thought about a truck before, “says Todd Eckert, Ford’s marketing director who specializes in trucks.
The Ford Maverick is so far the smallest pick-up of this American brand, although its length is 5,072 mm. It primarily wants to compete with models such as the Honda Ridgeline or Hyundai Santa Cruz. It is primarily intended to be a lifestyle vehicle, after all, the basis is not even a rigid frame construction, as is customary with pickups, but a self-supporting body, similar to the Ridgeline and Santa Cruz. That’s why the chassis combines McPherson struts at the front and independent suspension at the rear with an integrated stabilizer bar, or multi-link suspension in the case of an ATV, respectively.
Even so, the Maverick wants to be a capable car, as expected from a pickup truck. The standard is therefore a load capacity of 680 kg, which allows you to load a standard ATV on the body. But at the same time, you can also order the 4K Tow package, thanks to which the Maverick can pull up to 1,814 kg, which should be enough to tow a conventional boat with a length of 6.4 meters.
According to Ford, the body is the central element of the car, which customers can adapt to their image. With the help of various holders, it is possible to place really anything here. “You can buy a Ford bolt system to secure the load and we’ll be happy to sell it to you, but if you’re a little more creative, you can also go to a hardware store and buy a variety of tools to create your own solution,” says Keith Daugherty, engineer. hulls for Maverick. For example, a bike holder or a double floor can be placed here.
The interior then corresponds to current trends, so the standard is an eight-inch center display of a multimedia system with Android Auto and Apple CarPlay functions. A lot was thought of as practicality, so there is a special holder in the center console for rear passengers, the so-called FITS (Ford Integrated Tether System), which can carry various accessories. In the future, the customer will even be able to print their own solution for him on a 3D printer.
The motor pallet allows you to choose from two options on the domestic American market. The basis is a hybrid, which specifically combines a 2.5-liter four-cylinder petrol engine operating in the Atkinson cycle with an electric motor and a continuously variable transmission with a combined power of 141 kW and torque of 210 Nm.
If such an option would not suit, there is also the possibility of a supercharged four-cylinder 2.0 EcoBoost with an output of 184 kW and a torque of 375 Nm, which works with an eight-speed automatic as standard. Due to the technical basis, front-wheel drive is standard, but an ATV can also be purchased for a two-liter.
The Ford Maverick will go on sale in the US domestic market in the fall. The first edition of the First Edition with a distinctive look and rich equipment is the first to go on sale. This is not the first time Ford has used the name. At the beginning of the millennium, the Maverick name bore an SUV in Europe sharing technology with the Mazda Tribute, and in the 1970s a compact sedan.