Be careful what you wish for, America! Fans demand that RYANAIR come to the US after low-cost airline became a hit on TikTok with ironic videos mocking rival airlines and customers
- Ryanair has reached an agreement with Gen Z users on TikTok, where it has 1.4 million followers
- The carefree videos make fun of passengers, its rivals and its own service
- American TikTok users begged the airline to come to the United States
- But European users have warned that the airline has “erratic” landings and expensive fares
For many, Ryanair stands for cheap tickets and patchy customer service.
But the airline has found a new generation of fans on TikTok, on both sides of the Atlantic.
The Irish low-cost airline has reached an agreement with users of Generation Z of the video sharing app, where it boasts 1.5 million followers and has more than 41.9 million likes, making it the largest airline brand aerial on the platform.
Virgin Atlantic has 74,500 followers and 1.1 million likes, while easyJet is lagging behind with just 17,000 followers. British Airways does not have a TikTok account.
The videos, which tease passengers, rival airlines and their own service, have been particularly successful with users in the US and Asia, who have asked Ryanair to expand its flight routes so that they can experience the airline after discovering it on the app.
Ryanair has struck a deal with Gen Z users of the video sharing app, where it boasts 1.5 million followers and has more than 41.9 million likes, making it the largest airline brand on the platform. Some have staff, like the ones above. On the left, the employees do a dance routine
Most are based on Ryanair planes with the social media manager’s eyes and mouth superimposed on the plane (seen above). They take advantage of TikTok trends
The videos, which mock passengers, rival airlines and their own service, have been particularly successful with users in the US and Asia, who have asked Ryanair to expand their flight routes.
One posted: “I will literally move countries just to be able to help Ryanair.”
Another US user added in response to a video: “It’s great and I can’t even fly Ryanair in the US.”
A third wrote: “I don’t live in Europe so I will never fly with Ryanair, but thanks to this account it is my favorite airline”.
However, European users are keen to keep their expectations in check, with several posts on cases of slow refunds, canceled flights and irregular landings.
One posted: “Queen of TikTok but not queen of the skies”.
Ryanair is not afraid to target rivals and called United Airlines (right) when trying to mimic Ryanair’s signature aesthetic (seen left)
Ryanair mocked Virgin Atlantic for being “half” – a slang term for mediocre in a recent video (right). On the left, a video joking about the flight to the United States, which aroused the pleas of American fans
Ryanair targeted low passengers by complaining about lack of legroom in a recent clip (above). While most followers praised the joke, some said they would boycott it
Writing on a video of flight attendants recording on a plane full of passengers, one joked, “Is that why my plane was delayed?”
Ryanair’s videos make fun of passengers, other airlines or the airline itself, using the popular dance, sound and trends in the app.
Some have cabin crew and Ryanair, but most are based on Ryanair planes with the eyes and mouth of the social media manager superimposed on the nose of the plane.
The most recent video teases Ryanair customers who complain that they paid for a suitcase after buying a ticket for less than 10 euros. The caption reads: “Beasts, how else will I bank, I’m sorry”, using a trendy term to mean making money.
Another video teases little customers who complain about lack of legroom, with the caption: ‘Man thinks he’s in the NBA’.
Meanwhile, Virgin Atlantic is being derided for being “half” – a shortened term for mediocre – and United Airlines was called out when it tried to replicate Ryanair’s distinctive aesthetic.
Speaking in a recent interview, Ryanair’s Head of Social, Michael Corcoran, explained that he believed the success of the TikTok brand was due to the decision to “lose the corporate tone of voice”.
He added: “We’ve conditioned social media to be a dump for any information available to us – Ryanair wants to stand out and avoid clutter.”
European users have warmed up landings have been “average” – a slang term for mediocre – while others have pointed to sky-high fares once on board