Kavi Lameh, who was unemployed, made hundreds of millions of dollars thanks to her TikTok videos (Photo: Getty Images)
The videos he shared on social media quickly caught the attention of many people. After establishing her reputation, Kavi Lameh founded Step Distinctive Limited, a company specializing in managing her personal image and brand.
The deal is worth nearly $1 billion.
Recently, Kavi Lameh sold his company to Rich Sparkle Holdings, a Hong Kong-based financial group, for $975 million.
Under the agreement, the transaction was paid for in shares of Rich Sparkle Holdings rather than cash. Once the transaction is completed, Kavi Lame will own approximately 75 million shares of Rich Sparkle, becoming a major shareholder, and will continue to participate in the management of its subsidiary, Step Distinctive Limited.
In return, Rich Sparkle Holdings acquired the rights to use Kavi Lame’s image, voice, and unique gestures to develop custom AI models for selling multilingual live streams in multiple markets.
The company expects its AI model based on Kabir Rameh’s images to generate up to $4 billion in annual revenue through e-commerce.
In addition to the value of its stock holdings, the Italian-Senegalese TikToker will also benefit from the profits generated through the use of AI-based images.
Who is Kavi Lame?
Kabi Rame (real name Seringhe Kaban Rame, born 2000) is an Italian-Senegalese content creator. He currently has over 165 million followers on TikTok, making him one of the most influential people on the platform.
Kavi Lame is famous for his short, wordless videos in which he reacts to complicated or ineffective tips or tutorials on social media with his unique facial expressions and gestures. He offers simpler methods instead of lengthy explanations, and in this way he has established his own unique content style.
Kavi Lameh came up with the idea to create a TikTok channel in 2020 after losing his factory job due to the COVID-19 pandemic. His video quickly went viral and gained many followers, which led him to focus on creating professional content.
Numerous videos posted on Kavi Lameh’s TikTok channel have received millions to hundreds of millions of views. forbes According to , he was once considered one of the highest-earning creators on TikTok, earning approximately $750,000 for each sponsored video he posted on TikTok.
In addition to earning money from social media platforms, Kabir Rameh has signed advertising and sponsorship deals with several international brands. As of the end of 2025, his net worth is estimated to be around $80 million.
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