Streamlining Video Technology Access: Ericsson’s Strategic Move

In a notable advancement for teh video streaming industry, Ericsson, a global leader in telecommunications technology, has become a licensee of Avanci Video. This partnership aims to simplify the complex landscape of video broadcasting rights, offering a more efficient and predictable licensing process for streaming service providers.

Avanci Video: A Centralized Hub for Essential Video technologies

Avanci Video provides a comprehensive licensing solution for internet streaming services, encompassing cutting-edge video technologies such as AV1, H.265 (HEVC), H.266 (VVC), MPEG-DASH, and VP9. By consolidating patent portfolios from numerous licensors—currently 32 and growing—into a single agreement, Avanci Video streamlines licence management, making it more accessible and clear for streaming companies worldwide.

Industry Perspectives on the Partnership

Executives from both Ericsson and Avanci have expressed enthusiasm about the collaboration and its potential impact on the video streaming market.

In the dynamic market for streaming video broadcasting, there is growing demand for license solutions for simplified and effective patents. By joining Avanci Video, we want to meet this need by offering the industry a centralized approach for granting licenses on essential video technologies. We are convinced that Avanci Video is ideally positioned to facilitate the adoption of advanced technologies, allowing streaming suppliers to effectively access the latest innovations in video technology.
Christina Petersson, Head of Intellectual Property at Ericsson

We are delighted to welcome Ericsson to Avanci Video. As a historic leader in multimedia innovation, Ericsson strengthens the value of our Avanci Video license offer, thus bringing us closer to the objective of offering the unique solution that the market awaits to accelerate the adoption of new video technologies.
Kasim Alfalahi, CEO of Avanci

The Growing Demand for Simplified Licensing in a Booming market

The need for centralized licensing solutions is underscored by the explosive growth of the video streaming market. With billions of Over-the-Top (OTT) video users globally, simplifying licensing processes is crucial for fostering continued industry growth and innovation. According to recent industry reports, the global video streaming market is projected to reach [Insert Projected Market Size Hear] by [Insert Year Here], highlighting the immense potential and the necessity for efficient licensing mechanisms.

Avanci’s Vision for Streamlined Technology Sharing

Avanci operates as an self-reliant intermediary, facilitating the sharing of patented technologies across various sectors. Their single-window solutions are designed to provide efficiency, convenience, and predictability in the licensing process, promoting innovation and collaboration within the industry.

The Future of Video Streaming: Efficiency and Innovation

As demand for efficient and eco-kind streaming continues to rise, technologies like AV1, H.265 (HEVC), H.266 (VVC), VP9, and MPEG-DASH are constantly evolving. These advancements optimize compression, reduce environmental impact, and deliver high-quality viewing experiences. Avanci Video’s licensing solution plays a vital role in enabling the widespread adoption of these technologies, driving innovation and shaping the future of video streaming.