Baby Yoda comes to Build-A-Bear.
Toys with the instantly popular “The Mandalorian” character have been in great demand since the show debuted at Disney Plus in November. A Funko Baby Yoda toy quickly became a top-selling action figure on Amazon in early December, although customers who preordered the toy will not receive it until May.
“I am excited to share that we will be one of the first companies to provide the digital and Internet phenomenon, which has a higher trend than all presidential candidates combined,” said Build-A-Bear CEO Sharon Price John during a Tuesday presentation at The ICR Conference in Orlando, Florida.
“Now we will have The Child, also known as Baby Yoda,” John added.
Holding a Baby Yoda stuffed animal to show the public, John said Baby Yoda would be available at Build-A-Bear workshops in the coming months.
“Once again, it’s great to be in business with the best partners in its class,” said John, adding that Build-A-Bear, Disney and Lucasfilm worked quickly to realize the character of Baby Yoda.
“We started this process almost with the first episode,” said John.
High profile partnerships are crucial to the Build-A-Bear business. John said on Tuesday that, although historically much of the Build-A-Bear business has been aimed at children, almost half of its sales are now items intended for preteens, teenagers and adults. John added that the chain has experienced significant growth in adults who buy online and look for products produced in partnership with companies such as Disney, Lucasfilm and Warner Bros.