Economy: Peru promotes per capita consumption of avocado and blueberry in the world


Today, despite the , the winds blow in favor of the and of the companies that participate in this sector.

And it is that the world consumption of the agro-industrial products that Peru exports – such as avocado, blueberries, grapes and asparagus – although they have migrated from the canal, have not been affected by COVID-19 and, on the contrary, are being more sued against the trend of eating healthier products.

“That which was aimed at the wholesale channel to meet the demand of restaurants and hotels, which have been closed, has been channeled by supermarkets. Supermarkets in Europe, Asia and the United States are selling more because the consumer is now buying more to consume at home “, reveals the general manager of Sociedad Agrícola Drokasa SA (Agrokasa), Carlos Arrese.

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But who are our export rivals in these four star products and what are the opportunities in each of them? The executive maintains that each one has his own history and competence and he explains it this way.


In the case of asparagus, the main competitor is Mexico. Its cheaper labor force than ours and its proximity to the United States puts the country of tequila in a much more privileged position. “While our shipments go by ship or plane, the Mexican asparagus arrive by truck”, he details.

Limits that Mexico is in the northern hemisphere, where 90% of the planet’s population lives and the one that consumes these products the most (Asia, Europe and North America). “This country and Peru are the main exporters of fresh green asparagus in the world”, dice.


Here those who lead are California (United States) with 100 million boxes a year and Chile with 85 million boxes. “California coincides with Peru at the beginning of the harvest and Chile at the end of it. We are stuck between the two in time with 50 million boxes per year “, need.

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He points out that fortunately Chileans leave later; However, there is a greater challenge with California, since they are trying to develop newer varieties that can be harvested at the same time that Peru arrives, at a time when prices are better.


By far the avocado leader is again Mexico. While they export one million tons of this fruit, Peru sells 360,000 tons, even so our country has become the second largest exporter in the world, beating the Netherlands and Chile, says Carlos Arrese.

“We have very good weather conditions and high productivity per hectare. We are practically the main supplier in Europe in its summer stage. While Mexico is up in the United States, followed by California, which is very respectful of its local production. “, he maintains.

He notes that when California has a large production – because that is the characteristic of the avocado, having a year where it produces a lot and the next little – is complicated because it becomes more difficult to compete, since consumers and supermarkets tend to consume more. the local product.

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By 2021, a lower avocado harvest is expected in the Peruvian market, as in California, he indicates. Although in the case of Agrokasa it will be higher and will take advantage of the best international prices at the lowest offer. The company changed the normal cycle, since in 2019 it pruned to rejuvenate its plantation, the fruits of which will be seen next year.


In Cranberry we are the kings. Arrese assures that the production of this fruit per hectare is high and that no other country in the world has.

“Peru is the main competitor of itself and has consolidated, for the second consecutive year, as the largest exporter in the world and the growth opportunities are enormous”he confesses.

The per capita consumption of avocado and blueberry is growing worldwide and Peruvian agro-export companies are promoting this. Meanwhile, consumption of asparagus and table grapes remain stable.

“Before it was thought that it was not possible to plant blueberries in Peru and today we are the leaders, thanks to the advantage of the Peruvian coast that has always been a natural greenhouse for fruit and vegetable crops”, emphasizes.

In the first five months of the year, the production of this berry grew by 17%, mainly in Lambayeque, Piura and Áncash, according to the Ministry of Agriculture.

Bilberry is also planted in Chile, Australia and the United States, among others.


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