Dentsu: the delicate roadmap of Pierre Calmard


Posted on Sep 14, 2020 at 4:08 PM

The transition went smoothly. From the end of June, the rumor suggested that Thierry Jadot, at the head of Dentsu France since 2012, could, in September, gain ground. Immediately, the name of Pierre Calmard, 52, his number two, began to circulate to replace him. A logical succession.

In fact, the rumor has become reality. On October 1, Pierre Calmard will take over the reins of the French subsidiary of the world’s fifth largest communications player, while Thierry Jadot will take on the title of senior advisor. Arrived in 1999, the future president supervised since 2017 (except for a detour of four years at Netbooster) the consulting and media buying agencies Carat and Vizeum and the digital marketing structures (iProspect, Amplifi, AMNet).

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