“Its corporate ecosystem is in the process of regional expansion and we see a growing interest in diversifying investments towards countries with macroeconomic stability, legal security and opportunities for immediate growth,” Daniel Córdova, director of Business Investment Promotion at Promperú, told Gestión.
The Colombia 2025 Investment Roadshow brought together 120 potential hotel and agribusiness investors, including company executives, representatives of investment funds and investment multiplier agents; and held one-on-one meetings with 21 companies interested in entering the Peruvian market.
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Córdova said that both sectors present immediate opportunities, growing demand and concrete projects ready for investment.
In the case of tourism and hospitality, Peru is experiencing a new tourism cycle, with growing demand and still insufficient supply in key destinations. “Regions such as Cusco, Arequipa, Piura and Tumbes show high recovery and great opportunity for hotel investment. Transformative projects such as Choquequirao will further boost demand.”
While in agribusiness, this country is a global agro-export hub, with a consolidated logistics chain and high productive performance. “Colombia has a strong agri-food industry and natural synergies to invest in crops, packing, technology transfer and expansion of export operations.”
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The Colombian companies that showed the greatest interest in entering the Peruvian market
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According to Promperú, they observed strong interest from hotel chains, developers and tourism operators. “The hotel and tourism sector concentrated the greatest volume of interest, both in direct investment and in hybrid models (consulting, structuring, joint ventures),” explained Córdova.
Participants will:
- International chains (Accor, Viaggio/ Radisson Individuals) interested in expansion in secondary cities and emerging tourist destinations in Peru.
- Colombian chains (3C Hotels) with funds available for regional expansion.
- Hotel development companies (Onirius Hospitality) interested in structuring new projects, branded residences and alliances with Peruvian investors.
- Tourism startups (Escappy Travel) focused on AI, sustainable tourism and innovation.
- Ecotourism companies (Awake Travel) with community and nature models replicable in Peru.
Colombia sees Peru as a fertile market for expansion in digital services, innovation, sustainable real estate and venture capital. (Photo: Pexels)
“It is important to indicate that several of these companies already operate in several countries in the region and see Peru as a natural step to consolidate their presence in South America,” he explained.
In the case of agribusiness, food and agricultural supply chains, there was interest from:
- Nacional de Chocolates (Grupo Nutresa): they seek industrial opportunities, alliances and regional expansion.
- Proplantas: agricultural supplier interested in using Peru as its first investment destination outside of Colombia, especially in berries, vegetables and agricultural technology.
- Polar Foods: with interest in expanding operations in processing and logistics.
In manufacturing, industry and telecommunications solutions:
- CANPACK (sustainable packaging): evaluate installation of aluminum can plant.
- Dig Telecommunications: infrastructure for networks, fiber optics and industrial manufacturing.
- Cintatex: textile supplier interested in exploring manufacturing and clothing chains.
“These companies seek to take advantage of Peruvian demand in beverages, mining, telecommunications, construction and textiles,” he said.
In advanced services, technology, venture capital and sustainability:
- Clouds7: cloud services, cybersecurity and digital transformation.
- Comfama Ventures: venture capital vehicle looking for Peruvian startups aligned with well-being, tourism, culture and innovation.
- Santa Ana Global: real estate developers focused on large-scale ESG projects.
Colombia sees Peru as a fertile market for expansion in digital services, innovation, sustainable real estate and venture capital.
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The destinations that are promoted for investment
Promperú told Gestión that each sector they promote has clearly prioritized strategic destinations.
Tourism / Hospitality:
- Cusco (Sacred Valley, Choquequirao)
- Arequipa
- Northern Beaches: Piura and Tumbes
- Ica and Nazca
- Amazonas (Kuelap)
Agribusiness
- North and south coast: Piura, La Libertad, Ica
- Sierra with potential in Andean products: Cusco, Ayacucho, Junín
- Amazon for cocoa and agroforestry: San Martín and Ucayali
Investment incentives
Among the factors that the Peruvian delegation in Colombia highlighted to attract investments are macroeconomic and monetary stability, as well as the legal framework favorable to foreign investment: equal treatment, free repatriation of capital, tax and contractual stability.
“Advance Recovery of VAT (RERA) for hotel infrastructure and other sectoral incentives. As well as the accelerated growth of tourism, with records in 2024 in establishments, rooms and bed places,” said the official.
Regarding the agro-export potential, it was highlighted that we have access to more than 70 international markets. “Geographical and cultural diversity, which opens opportunities from hospitality to TravelTech, gastronomy and high-value experiences.”
Promperú is evaluating replicating this strategy in other countries in the region over the next year, and even in markets outside of Latin America, “and more than replicating this action, we will adapt the strategy to each market according to the prioritized sector or sectors and its importance in investment issues for Peru.”
Business investments from Colombia in Peru
In the period 2005 – 2024, Peru has positioned itself as the second favorite destination for Colombian business investments. According to fDi Markets (Financial Times), our country registered US$ 1,393 million of foreign direct investment from Colombia, through 37 projects developed by 28 companies. This investment generated more than 8 thousand jobs.
Currently, Colombia is the fifth largest investor in Latin America in Peru, with participation in areas such as transportation and storage, hotels and tourism, coal, oil and gas, and food and beverages.
