Beyond the Pitch: Club Tigres Launches immersive Fan Experience

Club tigres, one of Mexico’s most beloved football teams, is redefining fan engagement with the launch of “Tigres Territory,” a themed restaurant and entertainment center. this innovative venture, developed in partnership with Joint, a Mexican entertainment experience firm, aims to create an immersive habitat where fans can celebrate their passion for the team beyond the stadium.

A Hub for “Incomparables”: Location and Design

Located in Monterrey Galleries, “Tigres Territory” is designed to be a central meeting point for tigres fans of all ages. The space promises to blend football, food, and entertainment, offering a unique perspective on the team they love. This move aligns with a growing trend in sports, where teams are actively seeking to create year-round engagement opportunities for their supporters. For example, European football clubs like Manchester United and Real Madrid have successfully launched similar ventures, drawing fans from around the globe.

More Than Just a Restaurant: A multifaceted Experience

The venue will offer a diverse menu featuring American cuisine, snacks, and desserts, perfect for enjoying Tigres and Tigres Femenil (women’s team) games. Beyond dining, “Tigres Territory” will feature:

• An exhibition dedicated to the club’s rich history, showcasing memorabilia and key moments from its 65+ years.
• A private hall with a capacity of 50, ideal for celebrations, official events, and player meet-and-greets.
• A dedicated play area for children, complete with skill games and arcade attractions.
• A store offering exclusive, seasonal merchandise.
• Photo opportunities designed for social media sharing.
• Appearances by “Tigre,” the club’s official mascot.

Executive Perspectives: Building Community and Unforgettable Experiences

Mauricio Culebro, president of Club Tigres, emphasized the importance of connecting with fans: In Tigres we constantly seek new ways to connect with our people and reach new fans. Tigres territory it represents an extension of our identity on and off the court. It is a space to continue building community, a meeting place that will strengthen the link with all the incomparable and with the royal community in general.

Adalberto Rangel, founder and CEO of Joint, echoed this sentiment, highlighting the immersive nature of the project: Territory Tigers It is not just a restaurant, it is an entertainment center designed to make each visit an unforgettable experience. A space where the fans can meet, share their passion and live the spirit of the club at its maximum splendor.

Architectural vision: Creating an immersive Environment

Patricia Velasco, founder of Joint, emphasized the meticulous design process: This entertainment experience has been designed in collaboration with a firm of architecture experts in immersive and thematic experiences. We have taken care of each detail with the firm intention of offering a unique environment to the level of the best international entertainment destinations,no doubt to become a reference del fan experience.

Looking Ahead: Grand Opening and VIP Access

“Tigres Territory” is slated to open in october. Fans are encouraged to follow official social media channels for updates and the chance to become VIP guests at the grand opening, with opportunities to meet players and celebrities.

A Storied History: Tigres’ Rise to Prominence

Founded on March 7, 1960, Club Tigres, officially known as Tigres de la Universidad Autónoma de Nuevo león (UANL), has become a symbol of sporting pride in Mexico.Governed by CEMEX through its subsidiary, Synergy Sa de CV, since 2006, the club boasts a rich history marked by numerous titles and a passionate fan base.Tigres consistently ranks among the top teams in Liga MX,captivating audiences with their dynamic play and commitment to excellence.

men’s Team: A Dynasty Forged in Passion

the men’s team has secured eight Liga MX titles (1977-78, 1981-82, apertura 2011, Apertura 2015, Apertura 2016, apertura 2017, Clausura 2019, and Clausura 2023), three Copa MX championships (1975, 1995-96, and 2014), and four Campeón de Campeones titles (2015-2016, 2016-2017, 2017-2018, and 2022-2023).Their international success includes a CONCACAF Champions league title in 2020. Notably, Tigres was one of the select Mexican teams to reach the Copa Libertadores final in 2015, showcasing their ambition on the continental stage.

Beyond the trophies, Tigres is celebrated for its unwavering fan support, consistently achieving the highest average attendance in Mexican stadiums.According to Mitofsky, they are the fifth most popular soccer team in the nation, a testament to their enduring appeal.

Women’s Tigres: Dominance in Liga MX Femenil

as the inception of Liga MX Femenil in 2017, Women’s Tigres has emerged as a dominant force. They have clinched six league titles (Clausura 2018, Clausura 2019, Guardianes 2020, Guardianes 2021, Apertura 2022, and Apertura 2023) and three Campeón de Campeones titles (2020-2021, 2022-2023, and 2023-2024), solidifying their position as the most decorated team in the league.

Women’s Tigres has also been a pioneer in promoting women’s soccer, being the first Mexican team to host a National Women’s Soccer League (NWSL) team (Houston Dash) and forging an alliance with Angel City FC. They also created the Amazon Cup, where they defeated FC Bayern munich. Furthermore,they were the first team to launch a fertilizer product specifically for women’s Tigres fans,demonstrating their innovative approach to fan engagement. From the league’s inception, they have consistently boasted extraordinary ticket sales, reflecting the growing popularity of women’s soccer in Mexico.

Community Engagement and Social Duty

For 17 consecutive years, Tigres has been recognized as a socially responsible organization. The Tigres Foundation provides scholarships and support to students at UANL, assisting with educational expenses, housing improvements, and English language training. Tigres was also the first institution in Mexico to establish two adapted soccer teams: Tigres Powerchair and Tigres Unión, promoting inclusivity and providing opportunities for athletes with disabilities.

Beegroup: Elevating the Entertainment Experience

Beegroup, a key partner of Tigres, specializes in designing and operating immersive entertainment experiences. Their expertise spans hospitality, concerts, shows, gastronomy, thematic retail, and seasonal events. Beegroup aims to bring stories to life and create lasting memories for fans. They hold licenses and master franchises for both national and international brands, solidifying their position as a leader in the entertainment industry.

For more information about Beegroup, visit www.beegroup.com.mx.