On Thursday there will be no book and rose stalls on the street and shops will keep the blinds down but those who want to celebrate their first confined St. George will have several options, waiting for the alternate celebration of the day on July 23. And because of the book sector, the closure of your home on one of the strongest days of the year has created such a huge bump that everyone has tried to find a way out of it. Selling books remotely, to receive them now or pick them up at the bookstore when you can open; the initiatives created ex professo Supporting local establishments or giving gift checks are just some of the ways that have been undertaken to keep alive the tradition of giving away readings at the most atypical Sant Jordi in recent years.
From the Guild of Booksellers they have launched the #senseparadesperosenseparar campaign, a call to support bookstores, buying books at local commerce through their websites, social networks, email or telephone, tools that are used by many members of the counties gironines.
Bookstores like Girona’s Geli take orders these days from their website, but also through their profiles on Facebook or Instagram; Drac d’Olot adds to its portal and e-mail the possibility of managing the purchase for Whatsapp and the Altell de Banyoles is another one that allows to buy from its website, in addition to following some of its usual activities , like reading clubs, now in virtual format. The bookstore Vitel·la de l’Escala, Les Voltes de Girona or El Cucut de Torroella de Montgrí also make home deliveries, keeping in touch with readers through channels such as the web -the own or the Libelista-portal, the phone or email. The 22 of Girona also does not want to forget the books for Sant Jordi, and proposes two options, the delivery at home, if possible and the order is made today, or deferred. In this case, the recipient of the gift will receive an email on the 23rd, with the title of the gift, which will be waiting for him at the bookstore when he reopens it.
The check is also the proposal of the Bookman of Figueres for this Saint George. The bookstore allows you to give personalized Sant Jordi vouchers to redeem when confinement is over, and if the choice is not clear, you can always opt for the gift voucher.
The complexity of the book world, which brings together companies of all kinds, makes it difficult for small businesses to compete on their own with giants with a large network of national and international distribution, and more so in the times that threaten the survival of the sector.
That is why during the confinement there have been initiatives that seek to give air to the most fragile links of a chain very punished by the pandemic. This is the case, for example, of Adopta a bookstore, a campaign by the Comanegra publishing house that has been added by others, such as the Editions Sidillà in Empordà. Inspired by a similar experience in Italy, it offers the ability to buy books online through the publishers’ portals and give 30% of the purchase to a client’s bookstore, which can decide if they want to receive the books now at home. or wait until the end of the confinement.
Virus Editorial has also launched #santJordiEntreTotes, which allows you to buy books with a 5% discount on their website and pick them up at the bookstore when they recover their activity. Sixty stores, such as Ulyssus and Calmot in Girona and Edison in Figueres, will receive 30% of each purchase.
Another project, born also in the confinement of the cooperative Som and Mortensen and now has the backing of Òmnium Cultural is Open Bookstores, which yesterday added more than 16,600 books sold. With 433 bookstores attached, he plans to buy books during the quarantine and search for them when normal returns. The merchant involved now receives 50% of the amount the customer pays and the other half, when they have the book in their hands.