In the Consumer Electronics Show (CES) 2019, the automotive industry presented a large number of innovations, but between 3D printed car parts, smartboards and autonomous navigation systems, a small Californian company asked for its simple but useful proposal: digitize the license plates.
Since the beginning of its history, more than a century ago, the plates have not changed much. Nowadays they are still – in their majority – a flat and thin rectangular piece, metal or plastic, the use of which is limited to showing the alphanumeric identification of the vehicle.
Reviver Auto is of the opinion that this object needs an update with which it can also be much more useful.
The license plates from Rplate thus offer possibilities such as personalization of the license plate, display of messages and connectivity to carry out procedures or payment of services automatically, according to expansion Bobby Penn, vice president of marketing and business development for the company.
"For example, you can link the registration of the car on the plate and a form of online payment, so that the process runs automatically, and you could also pay for the passage via cabs or the parking ticket in the future," he explained.
Other features mentioned are that you can change the "background or color" of the image from an app and choose to display messages at the bottom of the license plate "with warnings such as Amber, for children or silver, for adults."
It even offers the possibility to stole the legend & # 39; stolen & # 39; display in case the vehicle is stolen.
Physically, the Rplate are simply screens with a frame and a computer on the inside that are mounted on the vehicle instead of on the plate.
The idea was born in 2008 in the spirit of Neville Boston, the current CEO and co-founder of Reviver Auto, while he was waiting for his turn in a DMV (Department of Motor Vehicles) office in his place. Ten years later your product is not only on the market, but the registration system has really changed.
Until CES 2019, two American states had already given permission for the use of digital plates, powered by Reviver Auto: California and Arizona. Michigan joined the group just a week after the technology fair.
"We are proud to work closely with the State Department and Secretary (Jocelyn) Benson, as well as with the Michigan Legislature and other public officials, to approve this pioneering law in the state," Boston said.
However, Rplate plates are expensive: they have a price of $ 499 in the Essential version (about 9,500 pesos) and 799 the Pro model (just over 15,000 pesos), which contributes to installation costs and a monthly subscription of seven dollar. These can be ordered in the Reviver Auto website .