Holly Golightly’s favorite breakfast place is no longer selling expensive ornaments.
The Fifth Avenue store of Tiffany & Co., represented in the 1961 film “Breakfast at Tiffany,” starring Audrey Hepburn, closed for renovations on Monday for the first time in its 70-year history.
Over the next two years, jeweler fans will have to head half a block east of a Tiffany temporary flagship store on 57th Street between Fifth and Madison avenues. The location of 6 E. 57th St., called Tiffany Flagship Next Door, allows the venerable jeweler to throw its loaded image with more modern touches, including a digital floor-to-ceiling display with moving arrows in its characteristic robin egg-blue color. , the sources said.
“This is a laboratory to try new things,” said Reed Krakoff, artistic director of The Post, adding that the retailer has a “calendar of activities” that includes exhibitions with retail partners and entertainment. “This space is very open and lends itself to activities.”
Among the tricks that Tiffany is trying in the new space on Monday includes a rack of complimentary Tiffany branded postcards next to a blue mailbox for tourists to write cards that Tiffany will mail. The first day, a group of visitors was making full use of the gifts in the jeweler’s postcard.
The temporary flagship means that Tiffany’s has reduced from 10 floors to four, all connected with blue escalators in the center of the store, which previously housed a NikeTown.
The company refused to provide details on the renovation, which some reports will cost Tiffany the $ 250 million. The 182-year-old retailer agreed to be bought in November by luxury conglomerate LVMH, owner of Louis Vuitton and Christian Dior.