Retail scene change in Los Angeles: Active Ride Buy at auction, Opening ceremony to close stores

Active Ride Shop, an action sports retailer based in Rancho Cucamonga that resisted the economic ups and downs of the past three decades and introduced countless SoCal children to surf, skate and wear street clothes like Volcom, RVCA and The Hundreds in the way, he goes to the auction block next week.

According to a legal notice published Friday in The Times, GemCap Lending I, based in Malibu, is putting intellectual property (including name, trademark, website domain name and customer list), store accessories, inventory and accounts receivable in the auction block in January 22. The corporate entity of Active Ride Shop is Active Holdings LLC, whose parent company is the clothing manufacturer based in Chatsworth APS Global.

Although the status of the Active network of approximately two dozen physical stores is unclear, a visit on Tuesday at the El Segundo location during business hours closed it. The interior was empty, except for some accessories and a scruffy Christmas tree. Calls to several other stores also during business hours, including the locations of Irvine, Menifee, Orange and Rancho Cucamonga, received no response, and the retailer’s website currently shows a sign that says “Under construction. I’ll be back soon!” On Wednesday, a company representative, contacted by email, said no additional information could be provided at this time.

John Wallace and his son, Shane, opened the first Active Ride Shop store in Chino in 1989 to supply the flourishing skate market in Southern California, after the No. 2 store in Rancho Cucamonga in 1991. By the time he turned 20. , Active had increased its footprint to 29 stores. That was the same year that he filed for Chapter 11 bankruptcy. Acquired from the bankruptcy auction by a new owner, he changed hands several times before being acquired by APS Global in 2018.

Opening ceremony

The Los Angeles Opening Ceremony Store

The Opening Ceremony store on La Cienega Boulevard in West Hollywood will close sometime in 2020, according to a Tuesday announcement by founders Carol Lim and Humberto Leon.

(Adam Tschorn / Los Angeles Times)

Active Ride Shop is not the only retail brand with SoCal connections that makes store closing news this week. On Tuesday, Opening Ceremony founders Carol Lim and Humberto Leon (who also served as creative co-directors of the Kenzo label of LVMH from 2011 to 2019) announced that their four multi-brand boutiques, one in Tokyo and Los Angeles and two in New York, they would close “sometime in 2020”.

“We have made the decision to focus on growth [the] Opening Ceremony collection and brand with our new partners, New Guards Group, and expanding the Opening Ceremony designs, “the duo said in an email announcing the news.

Both Lim and Leon come from Southern California and met at the University of California, Berkeley, in the early 1990s. In 2002, they opened their first Opening Ceremony store in New York, drawing inspiration from the cheerful and international atmosphere of the opening ceremonies of the Olympic Games.

The combination of products followed suit, showing and defending the little-known designers from remote places like Brazil and Hong Kong, along with the upstarts from the United States at that time; Among them were Alexander Wang, Proenza Schouler, Rodarte and Band of Outsiders.

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