CBC News has confirmed that Juul Labs will stop selling most of its flavored vaping pods in Canada.
The company will not withdraw existing supplies of mango, vanilla, fruit and cucumber varieties from store shelves, but will cease to replenish the outlets with those products once the existing stock has been used up.
The company, a leader in the electronic cigarette market, will stop the production of these capsules starting Wednesday. Tobacco and mint flavored varieties will still be sold in Canada, a spokesperson confirmed.
In a letter sent to retailers and distributors, Michael Nederhoff, general manager of Juul Labs in Canada, said he is now using these flavors, but that he could then reintroduce them into the Canadian market “under the guidance and regulation of Health Canada.”
Health Canada is considering enacting stricter regulations on the vaping industry in response to claims that the rules around its products, popular with young people, do not go far enough to protect public health.
The federal liberal government effectively legalized vaping in 2018 with the approval of S-5. The legislation allowed some forms of advertising and display in the store, which according to health critics have glamorized the smoking alternative.
In his letter, Nederhoff said the company is interested in “restoring the vaping category, [and] win the trust of society. “
The Logic first reported on Nederhoff’s letter about the pod’s recoil.
As of July 2019, Juul had a 78 percent stake in the Canadian vaping market, with its products available in more than 13,000 vaping stores and convenience stores across the country. The World Health Organization has valued the smokeless tobacco and vaporizer market in Canada at approximately $ 1 billion a year in sales.
Health Canada has suggested new regulations, yet to be enacted, that could treat vaping products very similar to combustible tobacco products, such as cigarettes and cigars.
The proposed regulations include the prohibition of advertisements in any place where they can be seen or heard by young people, including public spaces, convenience stores and online.
The regulations would also prohibit exhibits in the vaping products store, except in specialized stores that restrict entry to persons over 18 years of age.
Some brands already include sanitary warnings in their products, but the proposed regulations would make them mandatory for everyone.
However, Juul goes beyond Health Canada in front of the flavor pods. Ottawa has said it is not yet ready to directly ban flavored vaping products.
Many adult vaping users argue that flavored products have helped them move from cigarettes to electronic cigarette alternatives.
“We recently proposed new rules to prohibit the promotion of vaping products anywhere they can be seen or heard by young people, and we are in the process of examining additional flavor restrictions using the best available evidence because we share the concerns that many Canadians , particularly parents, have about vaping, “said Thierry Bélair, spokesman for Health Minister Patty Hajdu, in a statement sent via email.