Juul reduces overseas expansion

Juul Labs Inc. told staff this week that it can exit the South Korean market and has postponed its planned launch in New Zealand, as the troubled e-cigarette company reduces its expansion outside the US. UU.

The company pressed aggressively to enter new markets last year, but, in the rush to expand, took false steps that resulted in embarrassing setbacks, according to current and former employees. In China, for example, online retailers removed Juul from their sites just a few days after the company launched there.


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