But can not humor be used to empower itself? Black comedians can joke about their skin color, so why should not women also use sexist jokes?
I can girlfriends & # 39; Bitch & # 39; call, make sexist jokes with them or go on a slimy march, but I can not do that as Lidl, because Lidl is a company that reaches millions of people with its advertising Campaigns in specific frames for people (automatic associations that arise when speech is used to retrieve certain images in the brain) (note from the editor),
If Lidl makes a sexist spell that someone recognizes as such, then that is a devaluation of women, because Lidl speaks as an anonymous brand to the general public. & # 39;