Bose will close all retail stores in Australia on its way to online shopping

Sound and speaker specialist Bose will close all retail stores in Australia as the company moves towards a more focused online business model.

The US-owned and operated audio company confirmed today that it will close 119 physical retail stores in Australia, Europe, Japan and North America.

The employees of these stores will lose their jobs, and Bose said “relocation assistance” and “compensation” will be offered.

A Bose outlet in Sydney Westfield. (Westfield)

“Additional details, including the number of employees affected, will remain private,” Bose said in a global statement.

9News has contacted Bose Australia to obtain a specific number of stores, and understands that at least eight local locations have been assigned to close.

The audio giant will keep 130 stores open in Greater China and the United Arab Emirates, as well as additional stores in India, Southeast Asia and South Korea.

Bose has cited the “dramatic change to online shopping” as the main driver of the closure of physical stores.

The new Bose audio sunglasses. (Bose)

“Originally, our retail stores gave people a way to experience, test and talk to us about multi-component home entertainment systems, CDs and DVDs,” said Colette Burke, vice president of global sales for Bose Corporation in a release.

“At that time, it was a radical idea, but we focused on what our customers needed and where they needed it, and now we are doing the same. It is still difficult, because the decision affects some of our amazing store teams that make us proud. everyday.

“They take care of every person that comes through our doors, either helping with a problem, giving expert advice or just letting someone take a break and listen to good music.”

In this file photo of September 18, 2007, Amar Bose, founder and president of Bose Corp., the audio technology company, poses in front of the company’s headquarters in Framingham, Massachusetts. The company announced on Friday, July 12, 2013 that Bose has died. He was 83 years old. (AP / AAP)

“Over the years, they have set the standard for customer service. And everyone at Bose is grateful.”

Bose opened its first store in 1993 in the United States as a way to demonstrate its home theater systems.

The brand is now known for its noise canceling headphones, sports headphones, car audio systems and portable speakers.

AUSSIE DISTRIBUTORS WHO HAVE CLOSED IN THE LAST 12 MONTHS:

Curious Planet: The science store, formerly known as Australian Geographic, will close 63 stores.

Napoleon Perdis: The beauty retailer entered the voluntary administration, and stores closed across the country.

Criniti Restaurant: The popular restaurant chain entered the voluntary administration, with several of the 13 sites across the country ready to close.

Bardot: The women’s fashion retailer will close the vast majority of its stores in the coming months. 530 jobs will be lost.

McWilliams wines: The sixth largest wine company in the country appointed volunteer administrators. He had been run by the same family for over 140 years.

EB Games: The video game retailer closes at least 19 stores in ‘unprofitable’ locations across the country.

Red rooster: Closed seven Queensland stores in October 2019, leaving 100 employees out of work.

Ed harry: The men’s clothing retailer entered into voluntary administration and closed the 87 outlets throughout the country.

Harris Scarfe: The Australian department stores were put into voluntary administration in mid-December.

Karen Millen: The British fashion giant closes all Australian stores and leaves 80 people out of work.

Muscle trainer: The leading fitness company was put into voluntary administration after the company accumulated debts of nearly $ 1 million.

Dimmeys: The discount retailer finally closed its doors after 166 years of negotiation.

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