Bose has announced that it will close retail stores in many markets around the world, which will result in the loss of hundreds of jobs.
The company said Thursday that it will close 119 of its “remaining” stores in North America, Europe, Japan and Australia in the coming months.
About 130 stores will remain open in Greater China and the United Arab Emirates, as well as additional stores in India, Southeast Asia and South Korea.
In a statement, Bose cited “the dramatic change to online shopping,” and noted that its products “are increasingly bought through electronic commerce.”
“Originally, our retail stores gave people a way to experiment, test and talk with us about multi-component CD and DVD-based home entertainment systems,” said Bose vice president of global sales, Colette Burke
“At that time, it was a radical idea, but we focused on what our customers needed and where they needed it, and now we are doing the same.”
Burke went on to say that it was a difficult decision that affects the company’s store equipment.
Bose said it will offer relocation and dismissal assistance to affected employees. But the company keeps additional details private, including the number of employees affected.
The headphone manufacturer opened its first retail store in the United States in 1993.
The company said the store was opened to provide personal and private demonstrations for Wave music systems and Lifestyle home theater systems.
“As smartphones changed the industry, the company’s focus focused on mobile solutions, Bluetooth and Wi-Fi,” Bose said. “Today, Bose noise canceling headphones, truly wireless sports headphones, portable speakers and smart speakers are increasingly bought through e-commerce, including Bose.com; and Bose is a larger multinational company , with a localized mix of channels adapted for a country or region. “