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With the kick -off of the Bundesliga season 2025/26 A new season begins not only for football fans, but also the betting marathon across Germany. A current confirms that setting on the games has long been an integral part of many football weekends Civey survey On behalf of the German sports betting association (DSWV). The focus is on one thing: the charm of the game – but the motifs are multifaceted.
21.3 percent of the respondents clearly describe sports betting as one Exciting leisure activity. For 16.4 percent the focus is on the need To make games more exciting. Ten percent are particularly excited if you hope for your happiness live in the stadium or in front of the screen. The thrill, the adrenaline, tingling the tingling in a decisive game minute – all of this transports the topic of sports betting in the middle of the emotional center of everyday life.
But bets on the Bundesliga are more than just an individual kick. Social aspects are becoming increasingly important: Every tenth Use sports betting to Exchange friends and colleagues Or to compare the betting notes. The collective, the community, the share of hopes and disappointments – sports betting reflect the social importance of football.
They show themselves interesting emotional bonds of the fans to their clubs. 4.2 percent Place specifically on your favorite club – to support your own club. At the same time turn 4.8 percent consciously against your own team. Anyone who loses at least is still gaining on the betting slip: a phenomenon that illustrates the often ambiguous relationship between fan love and individual advantage.
Not surprisingly: Only 4.7 percent consider sports betting as an investment. The idea of skill and knowledge to make profits in the long termonly plays a subordinate role. Finally, the lowest value as the main motif receives the Distraction of personal problems – only 1.5 percent The respondents stated this.
Mathias Dahms, President of the DSWV, emphasizes: “The results clearly show that it is about fun, fun and excitement – sports betting is primarily an entertainment product for people in Germany, comparable to other leisure activities such as cinema or concerts.” (Quote source: press release).
The results of the Civey study underline that the Sports betting industry has long since taken a permanent place in everyday social life. The growth is driven by the desire for Tension, community and leisure entertainment. Companies in the industry are increasingly responsible for making the offers safe, responsibly and transparent.
Background to the survey: in the period July 25 to August 17, 2025 became 1,000 people From Germany interviewed online, which in the 2024/2025 season bet on a Bundesliga game at least once. The study thus provides representative Facts and current backgrounds To an important market segment.
In the headlight of the Bundesliga it becomes clear: sports betting has long been part of modern fan culture – and reflect the diverse needs and longings of an increasingly digitized society.
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Bundesliga survey: Sports betting make games more exciting / thrill and …
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Background and trends: The development of the market for sports betting in Germany
The current Civey survey not only illuminates the motifs of the competitions, but also reflects the continued growing interest in sports betting in the environment of the Bundesliga opposite. If one looks at the facts and backgrounds of the past few years, there is a continuous trend: the proportion of those who regularly Sports betting Use as a leisure activity, has continued to increase after regulating the German market. In particular, the strict licensing, which has been in force since the new Gambling State Treaty 2021 came into force, has significantly strengthened the legal offer and thus transparency for consumers. Current developments in the gaming sector show that digital offers and mobile applications in particular increase the number of uses – with the Bundesliga as the central driver of the Betting industry.
Comparable events, such as the European Football Championship 2024, have already shown that large events for a short-term but clear Ascent to sports betting providers lead. Forecasts indicate that the current Bundesliga season could also bring further record sales for many providers. For the coming years, experts expect significant growth, especially in the area of “live betting”, since the thrill and the interaction with the course of the game are particularly pronounced. At the same time Consumer protection and Sense of responsibility The focus of the public debate is increasing: with reputable information offers and clear guidelines, it is said to be avoided that sports betting becomes an addiction trap.
Overall, the meaning of the Sports betting high for German leisure culture, while the industry is further professionalized by digital innovations and stricter regulations. For interested users, it is therefore advisable to rely on approved providers and to find out comprehensive information about the various aspects and risks in advance – be it about official portals, comparison platforms or industry -specific information pages.
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