"The Rising Phenomenon: ‘Brat’ Named Collins Dictionary Word of the Year"
The digital lexicon is ever-changing, and the entry of a new word can often mean the evolution of a broader cultural shift. This year, the Collins Dictionary has announced its Word of the Year, and it’s a controversial yet compelling addition: "brat." However, this isn’t merely a word description or a fleeting trend—it encapsulates a whole lifestyle and aesthetic that’s seen its voice amplified through music, fashion, and social media.
The Aesthetic and Attitude behind ‘Brat’
The term "brat," inspired by Charli XCX’s album of the same name, has evolved from a flagship of her sound to a cultural symbol. At its core, a brat is someone who exudes confidence, with an independent and hedonistic attitude. Charli XCX herself has described a brat girl as someone who has a breakdown but parties through it, is honest, and even a bit volatile.
The Impact of Charli XCX and the ‘Brat’ Movement
Charli XCX, with her vibrant music and bold looks, has beentraining her anthem against the repressed aesthetic of the "clean girl." Her Tat1 Records label and viral, contrarian fashion statements have cultivated a community that embraces raw emotions and a no-nonsense attitude. Her latest album, "Crash," has garnered significant momentum, with hits like "Independently," a high-spirited anthem that reflects the very essence of a bratty persona.
From the Stage to Social Media: How ‘Brat’ Gained Traction
Social media has undeniably been a catalyst for the bratty phenomenon. Instagram and TikTok have seen Charli-inspired looks and challenges sprout like wildfire, with the likes of rapper Smino and other Gen Z influencers adopting the aesthetic. Even figures like the team for vice-presidential candidate Kamala Harris during her run for president incorporated elements of this style.
A Glimpse into ‘Brat’ Culture
"A brat is the definition of a millennial," quipped Charli XCX in an interview. Women embracing the bratty side have often been described as having a "pack of cigs, a Bic lighter, and a strappy white top without a bra." This new style is a bold rebellion against societal norms, with a preference for overtly ooolistic and confrontational clothing, hair, and accessories.
More than Just a Word: ‘Brat’ Awakens an Underrepresented Voice
The Collins Dictionary team, noting the viral popularity of ‘brat,’ added it to their 2023 list. "Lexicographers check out social media and other sources to identify words that really stand out," said Collins spokeswoman Shudders. The inclusion of ‘brat’ signifies an acknowledgment of the evolving lexicon of Gen Z and Generation Alpha—those born between 1995 and 2012 and as young as 10 or 11 respectively.
‘Brat’ Conchs up Aesthetiscs and B phraselogies
Apart from ‘brat,’ other notable entries in this year’s Collins dictionary highlighted youth vocabulary. Other terms like ‘era’ (a period of one’s life characterized by certain traits), ‘yapping’ (chattering about trivial matters), and ‘delulu’ (having unrealistic expectations), also reflect the online realm’s impact and Gen Z addiction to expressing their individuality.
Supermajority Inspired by a Political Trend
Even if it is a year where elections take the global stage, only one political term makes it to the list—the ‘supermajority.’ Defined as a massive majority in a legislative assembly allowing a government to pass laws without intense scrutiny, ‘supermajority’ became popular due to the UK’s fragmented election outcomes.
Final Thoughts
As ‘brat’ becomes more than just a word, it’s integral to note that it represents a wave of change reflecting the need for self-expression and open acceptance of raw emotions. Embracing ‘brat’ culture signifies paying homage to a community that thrives on authenticity and embracing one’s inner "brat."
Get Involved: Share Your ‘Brat’ Moments
Have a ‘brat’ moment to share? Whether it’s through your wardrobe, music playlist, or social media campaigns—all are welcome to embrace and spread the word, challenge norms, and celebrate the ‘brat’ aesthetic. Tag us or hop into the virtual community with #BratCulture and let the power of expression echo!