Strategic Investment in American Denim

The Borletti Group, a prominent investment firm known for its focus on lifestyle and high-end brands, has recently acquired a minority stake in True religion, the Los Angeles-based denim and casual wear company. This move signals Borletti’s continued expansion into the American market and its confidence in the enduring appeal of established brands with strong digital presence.

Borletti Group, established by Maurizio Borletti and Paolo De Spirt, boasts a portfolio that includes prestigious names like Printemps, Rinascente, Moorer, and Zimmermann. Thier investment in True Religion, previously controlled by Acon Investments, underscores their commitment to brands with growth potential.

True Religion: A Denim Icon Reimagined

Founded in 2002, True Religion quickly rose to prominence as a leading denim brand, becoming synonymous with the “Urban Casual” style. The brand’s ability to resonate with consumers over the years has made it a valuable asset in the competitive fashion landscape.This investment aims to further solidify True Religion’s position in the market.

True Religion’s success is significantly fueled by its e-commerce platform,wich generates a ample portion of its revenue. This digital strength aligns perfectly with Borletti Group’s strategic vision for expansion.

Borletti’s Vision: Leveraging Expertise for Growth

Maurizio Borletti, founder and partner of Borletti Group, emphasized the company’s enthusiasm for supporting True Religion during this period of important growth. He highlighted the brand’s strong performance over the past four years and its impressive cash generation capabilities as key factors driving the investment decision.

We are excited to support True Religion in a phase of strong growth. The decision to invest has been guided by the brand’s excellent performances… and by a clear trajectory of development and significant skills of the cash generation.
Maurizio Borletti, founder and Partner, Borletti Group

Borletti Group plans to actively contribute to True Religion’s growth by leveraging its expertise in the retail and fashion sectors, its extensive international network, and a strategic vision focused on digital expansion. This hands-on approach aims to unlock new opportunities and drive further success for the denim brand.

Strategic partnerships for Enhanced Growth

Acon Investments, the controlling shareholder of True Religion, orchestrated the deal with the support of Borletti Group and co-investors, including Azimut and the founders of Moose Knuckles. The Schottentein group, a strategic partner with a network of companies in the Apparel and Retail sector, including American Eagle Outfitters, is also involved, further strengthening the brand’s position.

This collaborative approach, bringing together financial expertise and industry knowledge, is designed to accelerate True Religion’s growth trajectory and solidify its position as a leading player in the denim market. The financial details of the transaction remain undisclosed.