A project to share and share the memories of spending time with the car
On February 21, BMW launched a project “JOY MOVES ME” to share “JOY”, which is born from various moments surrounding mobility, with all people as “joy of running through life”. At the same time, a new campaign “Minna no #JOY MOVES ME will spread the joy. SNS follow & post”, which is the first of the new projects, will be held from February 21st to March 31st.
BMW has always communicated based on “joy of running through”, but this “joy” is not only “driving a car” but also a thousand kinds of time, place and memories spent with the car. BMW defines it as meaning “JOY” for everyone.
This new project “JOY MOVES ME” aims to be an initiative that allows BMW owners, BMW, and BMW owners to share the “joy of running through life,” which can be said to be the life value of cars. The first new campaign “Minna no #JOY MOVES ME will spread your joy. Follow & post on SNS” has started.
In this campaign, by posting two-shot photos with BMW vehicles on SNS together with the hash tags “#JOYMOVESME” and “#BMW”, “posted photos will be adopted in advertisements” and “BMW 3 series” will be selected by lottery. You can ride for free for one year. “
In addition, on the special page “#JOY MOVES ME” on the official BMW website, BMW brand friend pianist Kyohei Sorita, team BMW member female professional golfer Yui Kawamoto, and dance creator SAM by BMW. “Minna no #JOYMOVESME” is open to the public, with a look full of joy and surprise. Following the first campaign this time, the second and third campaigns are planned to be rolled out in the future.
Overview of the new campaign “JOY MOVES ME”
Name: Everyone’s #JOY MOVES ME will spread your joy. SNS follow & posting campaign
Period: February 21, 2022 to March 31, 2022
Campaign 1: Apply with a joyful face photo
How to apply: Post your own face photo to SNS with hashtags “#JOYMOVESME” and “#BMW”
Prize: Free rental of BMW 3 Series for 1 year (1 person from SNS contributors by lottery)
Campaign 2: Apply with a photo with a BMW vehicle
How to apply: Post a photo with a BMW vehicle to SNS with hashtags “#JOYMOVESME” and “#BMW”
・ Posted photos will be BMW advertisements (4 people from SNS contributors by lottery)
・ “Lunch & Sightseeing Plan” Hakone Course (2 groups by lottery from SNS contributors)[2名1組]）
・ “Lunch & Sightseeing Plan” to go by your own car Koyasan course (2 groups by lottery from SNS contributors[2名1組]）
As an initiative related to “JOY MOVES ME”, a special concert “BMW Presents Kyohei Sorita & Friends Special Concert” will be held on May 10th, in which pianist Kyohei Sorita and talented artists who are participating in the project will participate. There is also a campaign in which 660 people (330 groups) are invited by lottery from among the applicants.
Name: BMW Presents Kyohei Sorita & Friends Special Concert
Reminder Date: May 10, 2022
Location: Suntory Hall (1-13-1 Akasaka, Minato-ku, Tokyo)
How to apply: From the “dedicated application site”.