Understanding Purple Shampoo

Purple shampoo works by neutralizing brassy or yellow tones in blonde, silver, or highlighted hair. The purple pigment counteracts the yellow, restoring a cooler, brighter tone.However, overuse can lead to dryness and a dull appearance.

“Use this at least once a week,” says Holly Dear professional stylist and founder of Dear Clark, a hair salon in Dallas. Follow the directions on the bottle-most are designed to be used about two times per week and should be left on hair for a few minutes before rinsing. (Any more than that can lead to dryness.) Wash with your typical shampoo on the other days, making sure to choose a color-protecting shampoo if you have color-treated hair.

“Highlighted hair needs a bit more love.”

Key Ingredients to Look For

When selecting a purple shampoo, consider ingredients that will nourish and hydrate your hair. Shampoos with natural oils and moisturizing agents can help combat the drying effects of the purple pigment.

“Highlighted hair needs a bit more love, so I prefer shampoos that contain a collection of natural oils that improve hair suppleness, shine, and overall condition,” says Dear.Read the bottle to see if they contain additional hydrating ingredients, like jojoba avocado,or argan oils.

Gentle formulas are Best

To maintain the health and color of your hair, opt for sulfate- and paraben-free purple shampoos. These formulas are gentler and less likely to strip your hair of its natural oils. Always follow up with a moisturizing conditioner to lock in hydration.

If possible, choose a sulfate- and paraben-free formula to best preserve your color, advises Silveira.Follow-up with a conditioner (again, a color-safe one if need be) to lock in moisture.