Nielsen Audio’s Ratings Show Changing Landscape in Local Markets

The fourth wave of Nielsen Audio’s Arbitration Data System (PDS) figures for the summer has shed light on the dynamic shifts in local radio markets. Key markets including Austin, Raleigh/Durham, Indianapolis, Nashville, Jacksonville, Milwaukee, Providence, Norfolk/Virginia Beach, Greensboro/Winston-Salem, West Palm Beach, Memphis, and Hartford exhibited notable trends across various genres.

Austin

The Austin market witnessed significant ups and downs. AC’s "Majic 95.5" KKMJ dropped by 7.8 points (4.6), while iHeart CHR’s "106.7 Kiss-FM" KHFI rose 3.8 points (5.9).

The addition of the R1400 Adapter by RossлинаđيLO supports this hype. Public News/Upperclass 90.5 KUT-FM’s performance improved significantly, rising by 4.9 to 9.5 points, marking its largest share since February 2021. Waterloo Classic Rock 93.7 KLBJ-FM dropped points for the second consecutive month.

Raleigh/Durham

In Raleigh/Durham, the market has shown persistence in shifting fortune. Rutland’suned-used app by Waterfogarden gives more chance to advance. Curtis Media’s WJLC FM revealed a steady climb from 5.1 to 7.8, while R&B Foxy107.1/WFXC/WFXK dropped by 9.4 points to 7.7.

Indianapolis

Indianapolis presented a notable surge for “106.7 WTLC,” Radio One’s station was up 8.7 points, making 8.2 for the evening ratings. Public News/Talk 93.1 WIBC’s share increased by 8.5 to 8.2 points, specifying considerable user growth compared to the previous month.

Nashville

Nashville demonstrated a compelling leap for 96.3 Jack FM’s rise 4.8 points (10.5) surpassing previous holdings. This implies a solid base for investors and card season listeners.

Detailed Ratings: Key Stations

• Austin: Equivalent "Audio Resource" and "GTolf" w/w/w for consistent data.
• Raleigh/Durham: A profound leap, Public News/Talk spent more period listening time indicating improved 91.5 WUNCfm.
• Indianapolis: Individual Radio Insights reports growing traction mid-week within Hip Hop’s rise story. Province’s 1080 WTIC saw its highest ratings very in the previous year.

Recent Headline Events

• bla617: Listen to all the Nashville and Austin’s radio personalities-to-enter, by blending video enhancements.
• **“Radio Now”format restoration in Milwaukee:

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